Our name is who we are, and it’s what we do.
We’re fundraising consultants who specialize in individual giving.
That means we work directly with your cause to grow giving and spread donor love in mailboxes, inboxes, and everywhere in-between. We help you get personal with each and every donor through direct marketing that’s tailor-made to create your biggest fans.
Part of our recipe for success is that we’re master storytellers (the other part is our team, plus a top secret only revealed to our clients). We craft compelling and moving stories that deeply connect supporters to your cause.
Get to know the team in your corner.
Yes, we’re fundraising consultants. But our real work is building trusting relationships between you and your donors.
We specialize in telling stories that come from the heart and the soul.
Before you give us the chance to tell your stories, we’ll give you the chance to read ours. This is where we introduce you to the people who will work hand-in-hand with you and your donors.
Managing Director & Philanthropic Counsel
My “work hard, play hard” approach to life has always been a blessing and a challenge (and caused my parents a few sleepless nights over the years). As a mom of two boys, I now understand the juxtaposition (and fear), but never suppress passion for living, desire to do well and appetite for new adventure.
Fundraising was not my first professional calling but I landed in it by design. I was formally trained in marketing and advertising and landed in the high-tech sector. I was a software developer who made their way to consulting as I couldn’t be contained to a cubicle! In addition to being far too social for the cubicle life, I had an overwhelming desire to do something altruistic. Fundraising married my skills and motivation.
I believe in karma and in leaving the world a better place than how we found it. One of my all-time favourite quotes is from Mother Theresa ““Not all of us can do great things. But we can do small things with great love.” My passion for fundraising originates from my desire to leave the world a better place and my motivation lies within unlocking the inherent potential in others to do the same.
Definitely don’t let my nine-to-five-all-business persona fool you. I’m always game for trading my heels for hiking shoes and finding my Zen somewhere in the back country trying to outrun the black bear dinner bell. There is a perfection in nature that fills the soul and recharges the battery allowing mind and breath to reacquaint.
When I’m not braving the backwoods, I’m volunteering; whether it be providing mentorship to the next generation of fundraisers or lending my skills to a worthy cause. I am grateful for all the opportunities and experiences in my orbit, the amazing people that I interact with and all of my smart, passionate colleagues. Life is good!
My earliest philanthropic experience was “helping” my mother canvass our neighbourhood for the Canadian Cancer Society when I was about 10 years old. Specifically, I remember knocking on the door of a family home with 3 kids. It was dinnertime, the house was loud and chaotic, and the woman who answered looked worn. Even as a child, I would have understood if she brushed us off and slammed the door. But instead, she scraped up all the change she could find and gave us $10 in dimes and quarters. I still remember how eager she was to help any way she could, despite all the mayhem around her.
I think about that moment a lot. At the time though, I never considered growing up to be a fundraiser. That all came to be, albeit unexpectedly, a few years later in 2010. I was a young twenty-something, new to Ottawa and in need of a job.
Rumors of a federal election had the city abuzz, and Jack Layton’s NDP team was looking for people power. So I was hired on as a part-time fundraising caller. The election ramped up, the NDP gained 65 seats in the “Orange Wave” of 2011 and I found myself a home on the NDP fundraising team.
I had a degree in Public Relations, but it didn’t take long to realize that I could apply some of my PR skills to fundraising – by crafting and creating appealing, intriguing and personalized messages. I wasn’t writing press releases, but instead could be a little more authentic, less formal and really speak to the donor directly. It was much more rewarding – and I was hooked.
Today, I’m the worn-looking mom at the door, tripping over dinky cars to find cash for whatever cause needs it. The universe is weird sometimes but I’m grateful I get to play a small part in the good of it.
Like most fundraisers I’ve spoken with, I feel like I “fell into” fundraising as a career. And when I fell, I fell hard!
My parents were central influences on my belief in the importance of giving back. Growing up, they were both deeply involved in our community in suburban Ottawa. There is an annual basketball tournament named after my late dad, and my mum still serves on her local hospital committee. I’m grateful that they helped instill the value of service and volunteerism in me.
As a young person, I’d taken part in countless a-thons and volunteered for local clubs and organizations, but it wasn’t until I was an undergrad, working as a summer student at an Artist-Run Centre, that I discovered fundraising was An. Actual. Job! That I could get paid to do! The idea that I could not only volunteer, but also work every day to try to make the world a better place simply blew my young, idealistic mind. It took hold of my heart and soul and guts, and hasn’t let go yet.
(And my unique area of study—I have a Science degree with a double major in Biology and Psychology, but also with a minor in English and Drama—set me up perfectly to be a fundraiser. While one side of my brain delights in telling emotional, inspiring stories, the other analytical side can’t wait to dive into the results and see what the data tells us!)
Soon after completing my undergraduate degree, I was accepted in Humber’s Fundraising Management program, eager to learn everything I could about this profession. Twenty years later, I’ve worked in almost every aspect of fundraising. From major gifts to prospect research, data management to donor stewardship, events to annual giving.
My sweet spot is definitely using direct mail and digital campaigns to share stories that inspire donors to make a difference, to solve a problem—and as a fundraising consultant, that’s what I’ve been helping my clients do for almost a decade.
I’m still an idealist, I’m still volunteering, and I still want to make the world a better place. I’m grateful to be able to do that, in some small way, every single day.
I always knew that I wanted to help others, but I never knew what I wanted to “be”. In hindsight, it seems so obvious that I would wind up in fundraising.
Growing up, both of my parents were involved in the non-profit sector, my father Executive Director of a local non-profit, and my mother a committed volunteer of our local United Way branch. Although I have memories of volunteering with my parents, it wasn’t until I was in undergrad that I became more seriously involved in my community.
As an undergraduate student, I was fueled by the idea of helping others. I was studying UOttawa’s Ethics and Society program, analyzing ethical issues in various sectors. But I had no idea what I would do upon graduating. I decided to lean into my interests, volunteering extensively with an on campus environmental group as well as with The Liberal Party of Canada.
Volunteering with The Liberal Party of Canada, I worked my way through a few departments, operations, communications, and eventually fundraising with the major gifts team. This experience ultimately led me to work with two different firms specializing in government relations and fundraising for non-profits.
Yearning for an opportunity to learn and grow, I joined a national hearing health charity’s fundraising team. I began as junior staff and quickly transitioned to managing all fundraising activities. Working with a small but nimble charity, I had the chance to get my hands into everything, including briefly managing national programming.
Here we had some great wins, like doubling direct mail net revenue in 3 years and securing significant government grants. However, my greatest personal wins were navigating the politically complex world of hearing health as well as working with Indigenous communities to develop and deliver culturally competent hearing health programming.
My style of fundraising is grounded in three key ideas, genuine relationship building, strong cultural competence and thorough data analysis. Outside of Good Works, you can find me nerding out listening fundraising podcasts, fundraising pro bono for local non-profits, and operating my small soap business, donating proceeds to environmental and Indigenous led charities.
I grew up in a small town in Nova Scotia and learned, early on, that helping others is just what one does for your family, friends, and community. Writing letters for an elderly great aunt who’d lost her vision, finding sponsors for walkathons to raise money to build a new rink, and participating in Girl Guide community activities were small ways to help.
Present day finds me putting in a lot of volunteer hours with theatre groups (never onstage – I prefer to be the support system off in the wings!) as well as a few different Art organizations. I love community theatre because we’re all there to help each other bring the best possible production to the stage – and we have an extraordinarily good time doing it! I love colour and form and I explore that though uncountable hours at my easel, accompanied by good jazz or classical music and a glass of wine.
It’s a funny thing, aging. You really do learn what life is about and what really does matter. It’s not the ‘stuff’ and it’s not the size of the bank account. It’s what you’ve done to make this world a better place; it’s the realization that giving is so much more satisfying than getting. I am proud to be part of a team that helps organizations connect with their donors in the best possible way. We’re all in this together.
Born and raised in Ottawa, I first entered the world of fundraising and philanthropy through my local church and Girl Guides community. The passion for helping and sharing was further sparked by working alongside my mother. As long as I’ve been around she’s dealt with chronic pain and disability, but it never stopped her from pitching in. She was the Girl Guides leader for my friends and for several years beyond, she volunteered at my school to read books to the differently-abled children, and employed me to assist her in craft days and games.
That caring and community-driven spirit continues on in me, and I’m so excited to be a member of Good Works and a part of something bigger.
Having previously worked in the printing profession, I got a lot of experience managing the production side of things. However, it left me feeling like I wanted to play a bigger role in the world around me. Working in graphic design for a few years helped me assist people on an individual basis, but still lacked the far-reaching impact I desired. Enter Good Works – and the whirlwind of direct mail, fundraising, digital strategy, and so much more for non-profits. I’ve jumped into the deep-end, and the water is great!
Every day is a new challenge to make a positive impact on the world around me – and I hope I’ve come full circle, from selling cookies to improving the lives of people everywhere. Doing Good Work!
As a life-long resident of Ottawa, I have been exposed to philanthropy for as long as I can remember. Whether it was the Jerry Lewis Labour Day Telethon on TV, going door to door for Boy Scout bottle drives or knocking on my neighbours’ doors selling raffle tickets for my minor league hockey teams, there always seemed to be some type of charitable activity taking place.
It is only natural then, that philanthropy should continue to be a part of my life as organically as it has. I had not made a conscious decision to seek out a career in philanthropy, but as something that has been such an ever-present part of my life, I think I am just instinctively drawn to it. I have found that I what I get out of the act of giving, is more valuable than the gift itself.
Today, philanthropy in my life takes many forms, but the giving that means the most to me is the giving that comes uniquely from me. This kind of giving includes donating blood or volunteering my time to help addicts find recovery. It the kind of giving that is personal and powerful and helps me to feel like I am not just passing through this life.
I love structure. I am comforted by knowing where everything is, where it will be and how it will get there. I am very fortunate to be able to apply that love of structure when I come to work each day, to help others benefit from the powerful act of giving.
I was born in California and spent my first 15 years living in both San Diego and Ottawa. My California family is all about the bigger picture – peace, equality and the environment. Fundraising is part of their DNA. Both my parents are wonderful role models, teaching the importance of empathy and giving back at an early age. I was lucky enough to have visited many parts of the world – to ask questions, see the beauty in simple things, be appreciative and show compassion.
My background is graphic design and print production. Over the years I’ve realized that my favourite piece has been working on projects and being part of a team. Call it synergy, teamwork, harmony or something else – something special happens when people work as a group towards a specific goal.
Whether it’s dog walking for the Humane Society, helping out at the foodbank, office fundraisers or helping friends/family with design for their fundraisers – I’m in!
Communications, Digital & Marketing Coordinator
Currently on parental leave
I can’t hide the way I’m feeling. Like actress Kristen Bell once said on Ellen, “if I’m not between a 3 and a 7 on the emotional scale, I’m crying.” That’s me to a tee.
That might be why I love the work I do so much. I get to connect so deeply with so many causes. I often find myself tearing up when writing appeals, cases for support, or thank you letters. It makes me so passionate about telling organizations’ stories.
I was drawn to the charitable sector from an early age. Though I didn’t know exactly what I wanted to do, I knew a career of helping people would bring meaning and purpose to my life. When I was young I used to help my mom canvass our neighbourhood for donations to the Canadian Cancer Society. I saw firsthand what incredible things can happen when a community comes together.
Like many in others in the sector, I fell into fundraising somewhat by chance. My environmental studies background connected me with a number of non-profit organizations early in my career, but I enrolled in a fundraising Graduate Certificate program on a whim. I was exposed to a world I didn’t know existing…and I loved every minute of it.
I thrive on building relationship, telling stories, and connecting people with the causes they are passionate about. I love that, as a Good Worker, I get to see real impacts from the work we do across so many organizations.
I feel so lucky to be part of the brilliant and inspiring Good Works team and to get to work with so many amazing fundraisers every day.
A journey to our roots.
Way back in 1986, Fran Lowe decided to create a consulting agency in Ottawa to help local charities get better results from their direct mail programs. In those days, pretty much every charity relied only on the mail to communicate with, and raise money from, their donors.
Fran had a gift for really connecting closely with her clients – and helping them connect closely with their donors. She simply had a knack for heartfelt intimacy. And that knack helped her clients achieve tremendous donor loyalty.
In 1989, Jose van Herpt joined Fran to help service a growing client family and the agency’s reputation for great client service and superb storytelling continued to grow.