Who We Are

Partner & Chief Counsel

Reaching out to help someone in need, work hard, play hard, enjoy each day, be grateful, honest and fair. These are the ideologies I grew up with and the ones I did my best to instill in my own three sons.

My parents immigrated to Canada from Holland after WWII. They arrived in Halifax midwinter with $65 and one suitcase between them. They had spent their teen years struggling to survive, learn and work in a war-torn country and they landed here with eternal optimism, a pioneering spirit and the promise of opportunity in their hearts.

Their war stories about neighbours who hid a Jewish family and the farm where my mom’s extended family hunkered down through much of the war, the liberation of my mom’s hometown Arnhem and the bombing of my dad’s childhood home inspired a sense of peace seeking, justice and hope in me.

I fundamentally believe that doing good work is a must. So, it shouldn’t be surprising that like many of my generation, I fell into fundraising. Formal training in marketing, art and advertising gave me the fundamental skills – 30 years working in and with charities has left me with a wealth of experience.

Creativity, beauty and the peace afforded by nature, art in all its forms feed my soul. I like to look at things as much as create them. I use photography and painting to capture that beauty, tell stories and to study color, movement and light. I garden because I like the feel of dirt in my hands – I like the science and art of it – and the satisfaction of growing both beautiful and edible things.

Like people everywhere, I believe we canall make a difference in this world and that it is our moral responsibility to do so.

Principal & Chief Strategist

Ever since I was a kid, I’ve been curious about everything – and I’ve always had this larger-than-life imagination.

In my work, my curiosity has turned me into a self-confessed market research freak. I’m always itching to know what donors think, how they feel, and what motivates them to do the good works they do. We Good Workers are deeply committed to listening carefully to donors – and then helping our clients give those donors the experience that strengthens their commitment to the cause and loyalty to the organization.

In my work, my true passions are writing and speaking. I co co-wrote a book called Iceberg Philanthropy and have contributed a chapter to a new book called ‘me-volution’. My latest book 3D Philanthropy is my opus. My articles (which I often call contrarian rants) are published in fundraising journals quite often.

My work and my life are intertwined. My daughter is now a very successful fundraiser, speaker and blogger in her own right. I’m thrilled at the way philanthropy has found its course through my family. I often come up with my best fundraising ideas when I’m riding my bike, paddling my kayak or doing shivasana on my yoga mat.

Good Works – and everything it stands for – is in my soul. I’ve committed the rest of my career to helping next gen fundraisers connect with their donors more deeply than they’d ever imagined. There’s no doubt in my mind that this work will always stir my heart and feed my soul.

Managing Partner and Head Counsel

I discovered the fundraising part of philanthropy quite by accident.

When I was an undergrad, I secured a summer job at the newly established youth centre in my small hometown. The two moms who ran the place had campaigned for over four years to achieve this. I was incredibly inspired by their passion and dedication to do something that they were told couldn’t be done.

One of my first tasks was to deal with the fact that no one knew where we were on the main street. I got some wood donated and asked a relative to make a sign. Next, I tackled transforming the 20-foot high walls of our activity room by recruiting a local artist to mentor youth to paint murals. When I found out that we didn’t have a budget for paint, I worked on securing donations from local businesses.

By the end of the summer I was a budding fundraiser.

Over the past 18 years, I’ve developed a bit of a niche in the sector. I tend to be drawn to work where I can build organizations from the ground up or develop fundraising capacity where none previously existed.

One time, I even started a charity – the Ten Oaks Project – which was the first of its kind in Canada for children and youth of LGBTQ communities. It’s now been running for 10+ years.

Even though I had an 8-track player in my childhood bedroom, I’ve never had to raise money without the internet.

A digital aptitude is part of my DNA. I’m lucky to be part of the next generation of fundraisers writing the playbook that charts out the future of fundraising. It’s kind of a sweet spot for me, and an even sweeter place for the causes I work with to be.

Philanthropic Counsel

I believe that most of us want to do good in the world. We try and practice tolerance and compassion in our daily lives, and we teach our children these same values. If given the opportunity, I think most of us would choose a career that would allow us to contribute to positive change. My career is just that – an extension of that desire to make a positive impact.

In 2001 I landed a position in an outstanding, local non-profit organization. I knew they raised money to provide great care for children in our community and far beyond. What I didn’t know initially was how much I would love the non-profit sector, and how that foray into fundraising would ignite a career path I had no idea I was looking for!

Fast forward a handful of years and I was jumping into a whole new area of fundraising I knew very little about – direct mail. I was hooked from the start! I love how the science of fundraising meets the art. How we can use specific data points to target a segment of a population or donor base, and create something both visually and emotionally compelling to generate significant revenue.

Whether you are a small or large organization, working locally, provincially or nationally, and regardless of the sector, you are doing good work. My job is to ensure that your donors hear about it. What we do is help you to build a fundraising program that generates the best possible results in order to make the largest possible impact. We do that by helping you tell your stories—speaking from the heart to connect with your donors’ hearts.

Philanthropic COunsel, Digital Specialist

Some of my earliest memories are of fundraising.

From a young age, I just couldn’t help getting involved in the things I cared about. When cancer touched my family, I organized a Relay for Life team. When my mom organized fundraising events, I glued together centerpieces and counted ticket sales. I stuffed envelopes for the Liberal Party and taught classes at the local art centre.

It’s just how I was raised – when something brings you joy, you support it. And you share it, so that other people can discover that thing you love and support it with you.

This desire to share my joy is the foundation of all that I do. Before Good Works, I worked in communications in different places – from tiny tech start-ups to national museums. No matter where I went, my focus was always the same. I wanted to make a difference, to leave the world better than when I found it. I wanted to spread the joy around.

I learned that one of the best places to do that is online. I became a digital addict when I discovered the incredible online communities that existed, the conversations being had, and all the people who felt the same way I did about sharing.

When we share, we can make big change. Bringing together people, ideas, and resources pays off almost every time. To me, working together is a fundamental part of being human – we make each other better.

When I fell into fundraising, I like to think it was accidentally-on-purpose. I can’t think of a better way to make a difference. I feel incredibly grateful that the work I do has a positive impact on so many lives. It’s wonderful to work with so many inspiring people, to help them share their joys, and to keep discovering my own.

project Specialist

Back in the 1950s, my parents – or the two pillars who would become my parents – emigrated from Malta to begin a new life as Canadians. Over the next three decades, they would help many of their siblings and family members do the same.

Before long, their extended family grew and grew. And like most immigrant families of that era, they banded together to help wherever help was needed: finding a job, a small loan, learning a new language or a shoulder to lean on when times were tough. Help was always readily available.

I guess you could say my parents were philanthropists before they even knew what the word meant (in English, at least)!

And that spirit of giving transcended very naturally to me. In fact, I don’t know any other way but to help others. I like to give back.

Remember the Miles for Millions walk – or the ‘Walk’ as it was called – that was so popular back in 1960s? Or how about those orange collection boxes for UNICEF – something that gave purpose to Halloween? My earliest memories of giving back involve the collection plate at church, volunteer work, and helping neighbours without even thinking I should be paid for it.

I guess you could say I’ve been passionately involved in philanthropy all my life.

Doing good drives me. Doing good is all I’ve even known – helping without hesitation, whenever and wherever, without question. And I like to do good without the expectation of receiving anything return.

It gives me a sense of self-satisfaction that what I do here at Good Works can make someone’s day. We help our clients improve lives, and perhaps, that’s the greatest feeling of all.