Fraser Green, Author at Good Works

111 results

In a bit of insight often attributed to both Hemingway and Banksy (but probably originating from neither artist), there’s an idea that

Soon my fellow Good Workers and I will be releasing this year’s Canadian Direct Mail Benchmarks Report. As I was looking a

I’ve been a partner at Good Works for 25 years now. But, before I became a Good Worker, I was a client

Poor direct mail. It’s been the unpopular cousin of other fundraising channels in many people’s minds for years now. To many fundraisers,

Think of life as a story. More specifically, think of it as a book – an autobiography to be precise. If you

Here’s a fact you’ve probably never considered before: we human beings are the only species on earth that lives with the knowledge

Fundraisers always ponder questions about offers. How much should I ask for? What would a donor pay for this? Or for that?

The COVID-19 pandemic has sent a lot of charity leaders into a tailspin. In this unknown environment, many of us have felt

Over the years, I’ve heard dozens of reasons why fundraisers don’t think that now is the right time to invest in their

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