A Smart Way Forward
The COVID-19 pandemic has sent a lot of charity leaders into a tailspin. In this unknown environment, many of us have felt
The COVID-19 pandemic has sent a lot of charity leaders into a tailspin. In this unknown environment, many of us have felt
Over the years, I’ve heard dozens of reasons why fundraisers don’t think that now is the right time to invest in their
Where we’ve been In today’s direct mail marketplace, the fundraiser’s biggest struggle is the search for new donors. No matter how great
We have two big dogs at my house. They eat tons of food. They need to get haircuts (because they’re extremely shaggy!)
If you stop and think about it for a minute, you can break pretty much all kinds of charitable giving into two
Watch the Planned Giving in a Pandemic webinar here! Many, if not most, of us are still trying to figure out how
I’ve been reading a lot lately – about (what else?) the COVID-19 virus. A lot of the world’s most wise minds are
Times have changed since I first started campaigning, marketing and fundraising (was it really 40 years ago? OMG!) In the 1980s and
When I was a kid, my mother had a favourite saying that she’d pull out and use on us every once in
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