Trust Your Gut: Five Times The Fundraiser Is Always Right
If you’re a fundraiser, you’ve likely encountered someone within your organization (or at a dinner party!) who thinks of fundraising not as a profession, but rather, a fun job that any friendly person can do. I mean, what’s so hard about asking people for money…right? What these well-meaning people don’t know is that good fundraisers […]
A Smart Way Forward
The COVID-19 pandemic has sent a lot of charity leaders into a tailspin. In this unknown environment, many of us have felt that it’s somehow inappropriate to be ‘pushy’ about asking for money when so many are suffering. Wrong! Canadian donors have told us that they’re still generous – and that they still intend to […]
3 Tips for Pandemic-Proofing Your Digital Campaigns
Days are getting shorter, the nights a little cooler, and my work from home attire now includes a lot more hoodies. It can only mean one thing… Fall is in the air! Which means the craziness of year-end digital fundraising is upon us. And this year, I think we’re in for year-end giving season like […]
The Hectic Fall Season – Pandemic Style
For those of you that are savvy veterans of the direct mail fundraising game, you know that we are heading into the busiest and most important time of year, pandemic or not. For the vast majority of direct mail fundraisers, the September to December stretch is the biggest in terms of revenue coming in and […]
Put Your Legacy Website to Work: Key Content In A Pandemic
As you’re no doubt experiencing, COVID-19 is impacting fundraising at every level – and legacy giving is no exception. But the impact isn’t quite what most of us expected! After all, we know that legacy giving is all about death avoidance, and that the pandemic was putting mortality front-and-center in donor’s brains. So, we expected […]
Big Fish, Small Fish
We have two big dogs at my house. They eat tons of food. They need to get haircuts (because they’re extremely shaggy!) and occasionally, they need daycare when we haven’t had enough time to play with them. Now, there’s a PetSmart just a couple of minutes from our place that does all those things. It’s […]