The COVID-19 pandemic has sent a lot of charity leaders into a tailspin.

In this unknown environment, many of us have felt that it’s somehow inappropriate to be ‘pushy’ about asking for money when so many are suffering.


Canadian donors have told us that they’re still generous – and that they still intend to keep giving to those causes that matter most to them.

Having said that, the fundraising landscape has changed in some big ways. Charities that rely on special events and face to face fundraising have seen these two important revenue streams dry up on them. And, with the second wave of the pandemic upon us, this trend is likely to continue well into 2021.

Good Workers polled 1,600 Canadians to find out how they intend to give through the end of 2020 and into 2021. We took that research and published a nifty report on our findings. And, I’ll be presenting a webinar that shares our poll results on Wednesday October 14th at 11 a.m. EDT.

Here’s a sneak peak at one important lesson Canadians gave us: Direct mail and digital fundraising channels will be among your most reliable and profitable revenue channels in the year ahead.

No only do direct mail and digital donors intend to keep giving through these safe channels, but special event and face-to-face donors say they’re open to giving in response to direct mail and digital appeals while their traditional channels are shut down.

That’s just one important finding from our poll. Join me this Wednesday and learn lots more!