data Archives - Good Works

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Have you recently run a Facebook campaign using a lookalike audience? Did it make you doubt whether or not they’re effective? No

When we set about to bake our direct mail fundraising cake, it is easy to get excited about some of the higher-profile

We’ve all had it happen. Things are humming along and all the ducks are waddling along in their rows when BAM! Printing

I have a feeling I’m on the cusp of a dreaded parenting rite of passage with my almost 2-year-old: the “why” phase.

It’s officially summer vacation season, so if you haven’t yet gotten your hands on this year’s All-Canadian Direct Mail Benchmarks study, I’ll

Maintenance is part of our daily lives whether we like it or not. Visiting the dentist twice a year, regular oil changes

Communication and Connection As fundraisers, we’re always trying to find the best possible way to communicate with our donors. Sometimes it seems

Spring is upon us and many organizations are starting to look back at the past year’s performance. How was your 2018? How

Do you dread the point in your direct mail appeal production process where it comes time to review your variable proofs? Would

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