Lookalike Audiences: Dead or Just Misunderstood?
Have you recently run a Facebook campaign using a lookalike audience? Did it make you doubt whether or not they’re effective? No need to stress out, in this blog we’ll take a deep dive into the world of Facebook targeting. Lookalike audiences in a nutshell For years, organizations have used Facebook’s lookalike audiences to connect […]
Baking a Big Data Cake!
When we set about to bake our direct mail fundraising cake, it is easy to get excited about some of the higher-profile ingredients that go into the recipe. Things like the story and the artwork are important, don’t get me wrong… Important Ingredients That Make The Cake Rise For the sake of this baking metaphor, […]
When Things Go Off The Rails – and they surely will, at some point!
We’ve all had it happen. Things are humming along and all the ducks are waddling along in their rows when BAM! Printing errors happen. Like, the lettershop calls and the postal indicia on the envelope is too small. Meaning it might not be accepted for induction by Canada Post. Or BAM! – a Neighbourhood Mail […]
Tell Them “Why” – Insights from the Global Online Fundraising Scorecard
I have a feeling I’m on the cusp of a dreaded parenting rite of passage with my almost 2-year-old: the “why” phase. (For you seasoned parents mocking me for calling it a phase, please just chuckle to yourselves at my naivete instead of bursting my bubble!) As a parent, I’m not looking forward to the […]
When It Comes To Direct Mail – Does The Size Of Your Program Matter?
It’s officially summer vacation season, so if you haven’t yet gotten your hands on this year’s All-Canadian Direct Mail Benchmarks study, I’ll forgive you! (But it is a rather good poolside read, if you want to download it here.) We gathered data from 52 incredible organizations across the country, and uncovered Canadian-specific benchmarks for things […]