Testing for fundraising campaigns: How to get results you can rely on
If there’s one thing that I’ve learned in my 10+ years working in the charitable sector, it is: You are not your
donor communications
If there’s one thing that I’ve learned in my 10+ years working in the charitable sector, it is: You are not your
Even though this blog about how to build a fundraising story bank is coming up on five years old, it’s still as relevant
In a bit of insight often attributed to both Hemingway and Banksy (but probably originating from neither artist), there’s an idea that
In the 2023 edition of our Canadian Direct Mail Benchmarks Report we cover a lot of ground. Along the way, we tackle
Soon my fellow Good Workers and I will be releasing this year’s Canadian Direct Mail Benchmarks Report. As I was looking a
Ok, I realize I’m a little late to the game in sharing resolutions for 2022, but one of MY resolutions was to
It’s officially November, which means fundraisers everywhere are gorging on discount Halloween candy and feverishly finalizing their year-end campaigns. And with multi-channel
Have you ever heard the story of how fundraising helped to build the Statue of Liberty? It’s a tale that’s roughly 150
If like me you’ve been a fundraiser for a while, you’ve heard mid-level donor and mid-level giving program come up a few
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