New Year Resolutions for Fundraisers in 2022
Ok, I realize I’m a little late to the game in sharing resolutions for 2022, but one of MY resolutions was to be a bit more “chill” this year (as my husband would put it). So instead of stressing about my resolution-sharing-tardiness, I’m going to dedicate this post to the fundraisers who are still recovering […]
A Quick Refresher on Loving Your Donors
You are likely far from embracing the fall and you’re hopefully still in denial that winter soon follows. But as a fundraiser, I know that you’re already well down the path of planning your fall and dare I say it, holiday giving campaigns. We work on the same schedule as Costco, always a couple of […]
Find the time to say thank you: 5 tips to completing new donor thank you calls
It’s no secret that new donors are worth their weight in gold – sometimes literally (Yes, acquisition campaigns are expensive!). Acquiring a new donor and getting them to that all-important second gift is pivotal to the success of any annual giving program, but how do you continue to engage this new donor– especially when their […]
Baking a Big Data Cake!
When we set about to bake our direct mail fundraising cake, it is easy to get excited about some of the higher-profile ingredients that go into the recipe. Things like the story and the artwork are important, don’t get me wrong… Important Ingredients That Make The Cake Rise For the sake of this baking metaphor, […]
How well do you REALLY know your legacy donors?
In the world of fundraising, a legacy gift is valued as the pinnacle of giving. It is the coveted brass ring for many charities. Because of this, we have a tendency to put our legacy donors on a pedestal. A very high one. We treat our legacy donors as the incredible humans that they are […]
When Things Go Off The Rails – and they surely will, at some point!
We’ve all had it happen. Things are humming along and all the ducks are waddling along in their rows when BAM! Printing errors happen. Like, the lettershop calls and the postal indicia on the envelope is too small. Meaning it might not be accepted for induction by Canada Post. Or BAM! – a Neighbourhood Mail […]