Tell Them “Why” – Insights from the Global Online Fundraising Scorecard
I have a feeling I’m on the cusp of a dreaded parenting rite of passage with my almost 2-year-old: the “why” phase. (For you seasoned parents mocking me for calling it a phase, please just chuckle to yourselves at my naivete instead of bursting my bubble!) As a parent, I’m not looking forward to the […]
Trust Your Gut: Five Times The Fundraiser Is Always Right
If you’re a fundraiser, you’ve likely encountered someone within your organization (or at a dinner party!) who thinks of fundraising not as a profession, but rather, a fun job that any friendly person can do. I mean, what’s so hard about asking people for money…right? What these well-meaning people don’t know is that good fundraisers […]
Welcome to 2020 DM Benchmarks!
It’s here! I’m super excited to finally share with you the 2020 Canadian Direct Mail Benchmarks Study. And you can download it – for free – right here. (SOME OF) THE HIGHLIGHTS Direct mail revenue is GROWING in Canada! Direct mail revenues grew in 2019 by more than 5% from the previous year. And average […]