Welcome to Good Works.

Our name says it all. It’s who we are – and it’s what we do. Good Works is a full-service fundraising consultancy specializing in individual giving.

But we’re so much more than an agency. We’re your partner, your team member, and your sidekick dedicated to all things development.

We’ll work alongside you to grow your program, increase your ROI, and build deep, loyal relationships with your donors. We’ll teach you how to use mailboxes, inboxes, and everything in between to turn prospects into donors and donors into devotees.

Our Team

We’d love to talk to you!

Work With Us

Whether you’re ready to take your direct mail program to the next level, dive into the world of digital direct response, or launch the legacy giving program of your dreams, Good Works is here to help you.

Our Work

We are storytelling masters who weave tales that move, engage and persuade your donors to give more generously than ever before.

Our Core Pillars of Work

Direct Mail

We’ll help you build a donor-centered, dynamic direct mail program that keeps donors giving – and generates revenue you can rely on.


We’ll translate your story to the world of ads, emails, and social media, to create integrated donor journeys that cross channels and pull heartstrings.


We’ll partner with you to leverage powerful legacy gifts from the everyday donors who are hiding in your database, right now.

A History of Good Works

Way back in 1986, Fran Lowe decided to create a consulting agency in Ottawa to help local charities get better results from their direct mail programs.

In those days, pretty much every charity relied only on the mail to communicate with, and raise money from, their donors. Fran had a gift for really connecting closely with her clients – and helping them connect closely with their donors.

She simply had a knack for heartfelt intimacy. And that knack helped her clients achieve tremendous donor loyalty.

In 1989, Jose van Herpt joined Fran to help service a growing client family and the agency’s reputation for great client service and superb storytelling continued to grow. 

After Fran lost her battle with breast cancer in 1995, Jose bought the company and recruited Fraser Green to join her as a business partner. Together they built on the tradition of close client relationships and heartfelt storytelling and diversified their service offerings beyond direct mail. Direct mail programs expanded to integrate new services, including legacy giving, digital fundraising, and stewardship.

Today, Good Works is owned by Fraser Green, Holly Wagg, and Charlotte Field. Together, they’ve assembled a gifted and committed team of superb fundraisers who share the vision of great storytelling and deep donor relationships.