Why the best year-end digital campaigns start right now

February 13, 2019

It’s no secret that the final few weeks of the year are a goldmine for charities and nonprofits. It’s when the majority of all the money we raise all year will be donated – when donors have philanthropy, generosity, and community on the brain. So, if you’re like most of my clients, you take advantage […]

How To Build A Better Email List In 2019

January 7, 2019

With the new year upon us, you may be mulling over what your New Year’s resolutions are going to be in 2019. Maybe you’re committing to hitting the gym 3 times a week. Maybe you want to learn a language, deepen a skill, or make a new friend. If you’re raising money through email – […]

The Giving Report 2018 – Helping you stay in the know!

December 3, 2018

The Canada Helps Giving Report 2018 was recently released. If you haven’t had a chance to read it yet, I highly recommend that you do. For me, it certainly affirms what we see and experience in our day-to-day work with our clients. The Giving Report 2018 hits the mark in driving some very timely points […]

Your practical guide to better digital fundraising

October 9, 2018

Email continues to be the greatest revenue driver in digital fundraising. But that also means that it’s become an incredibly cluttered, busy channel. Digital communications have gone the way of direct mail – quality and a holistic view make all the difference. You can’t just put out sub-par, sporadic messaging and expect the same response […]

3 Things I Learned at the 2018 Bridge Conference

August 7, 2018

Last week, I had the wonderful opportunity to join over 2,000 fundraisers in Washington, D.C. for the 2018 Bridge Conference. It’s a conference I have wanted to attend for a long time. I’m happy to say it managed to meet my lofty expectations! Coming out of a whirlwind three days, I can honestly say that […]

3 Helpful Tips for Super Awesome Emails

July 30, 2018

If you’ve not yet jumped into the amazing world of digital fundraising, there’s no time like the present! Digital channels offer so many ways to connect with donors and drive revenue, and email is undoubtedly the biggest player in the digital realm. Whether you’re writing standalone appeals, stewardship pieces to show your donors some love, […]

How to Grow a Blooming Great Digital Program

May 28, 2018

Whether you’re just starting up a fledgling email program, or you’re already deep into the world of remarketing, I have the same advice for just about every digital fundraiser: Treat your program like a garden. It might sound a little crazy, but it’s true. Here’s why: Best practice digital programs have long-term commitment. You can’t […]

How to make the most of Facebook’s new algorithm

April 30, 2018

Earlier this year, Facebook announced they’d be making some major changes to their algorithm. For most social media marketers, Facebook changing their algorithm is par for the course – anyone who’s ever tried to measure Facebook KPIs year-over-year will be familiar with the frustration when Facebook suddenly changes how a metric is calculated (or even […]

How to Time Your Email for Maximum Impact

November 8, 2017

It’s no secret that timing can be key to email opens. People split test and optimize the time of day and day of the week. They plan based on content – surveys perform best on Friday afternoons, event reminders should go 24 hours before the event, and many commuters check their email on the go […]

The Silver Linings of Email Unsubscribes

May 23, 2017

Few things inspire fear in the heart of an email fundraiser like an unsubscribe. After all, you worked so hard to gain that contact! There was so much you could’ve done together – all the change you could make, all the revenue you could drive! Lost, forever! Actually – not really. Although unsubscribes can feel […]