Design Fundamentals for Your Direct Mail Campaigns

September 27, 2019

Planning a good direct mail appeal has many components – strategy, data, creative, artwork, suppliers, and timelines, just to name a few.  With all these elements, sometimes the basics get lost in the shuffle.  Here are three fundamentals for creating a stronger appeal and optimizing the experience. And be sure to read to the end for […]

Client Case Study: Texting Services with Kids Help Phone

September 20, 2019

Context As part of a larger strategy to leverage donors into higher orders of giving, Kids Help Phone began testing leadership direct response campaigns in 2016, to great success. Donors responded well to the highly-personalized appeals and tangible asks, designed to make them feel like a key partner in the work they were enabling through […]

ROI – The True Value of Your Direct Mail Program

September 13, 2019

  I started doing direct mail fundraising work in 1989 – that’s 30 years ago. While most of what makes direct mail (and all direct response channels for that matter) work hasn’t changed – like high personalization, great storytelling, compelling response devices, and powerful offers – there is one area that has changed quite a […]

What Are the New Trends in Direct Mail?

August 16, 2019

When I think of trends, I tend to think of the hot new thing. The newest fad that is here today and gone tomorrow.  To be honest, the pace of change in the direct mail universe may be a bit glacial to think of things in terms of trends. That isn’t to say there isn’t […]

Cutting Through the Clutter: How to Get Your Direct Mail Campaign to Stand Out

June 7, 2019

SO MUCH MEDIA!! I know I don’t need to tell you how pervasive all the media we consume is. It’s littered with targeted advertising messages. All that might make you think it’s getting harder and harder to cut through all that clutter. It’s everywhere. And it’s overwhelming. According to Forbes, we’re exposed to anywhere between […]

Plan Ahead and Think About the Lead Time for Your Campaign

May 31, 2019

We are fast approaching the time of year when I will hear many of my clients say “I can’t believe you want to talk about our Holiday appeal now!  It’s the summer!  I’m too hot and sweaty to think about Christmas!”  This is not limited to Holiday mailings, either.  Throughout the year clients will ask […]

How to Get Potential Donors to Open That Envelope

May 10, 2019

People generally make split-second decisions about what’s worth keeping or tossing, when going through their mail. Here are five tips to create interest and keep your mail out of the recycle bin. Size #10 envelopes are everywhere. Change it up a size or two so it stands out a little more. Or go smaller for […]

3 Tips for Creating a Better Donor Database Audit

April 26, 2019

Spring is upon us and many organizations are starting to look back at the past year’s performance. How was your 2018? How did it differ from 2017? Now how did it compare to 2008? Did I throw you for a loop there? 2008 seems like ages ago. You may have been working for another organization, […]

4 Helpful Hints For Better Direct Mail Packages

March 11, 2019

When the time comes to start planning and designing your next direct mail appeal, we all start with the lofty goal of coming up with the next stop-you-in-your-tracks, jaw-dropping, game-changing mailing package.  Back here in reality, it doesn’t take long for the rain cloud of ROI and budget constraints to wash out our award-winning package design parade.  […]

Direct Mail Inserts Proven To Boost Response

January 2, 2019

I really like fries. And I really, really like ketchup on my fries. That’s not to say I wouldn’t eat the fry if there were suddenly a shortage of ketchup. But I wouldn’t eat as many fries…ya know? The ketchup boosts my response to a hot plate of fries. And in the world of DM, […]