Fundraising Tips & Lessons From 2019 That You Can Apply This Year

January 13, 2020

I saw lots of fun end-of-year, and end-of-decade, lists going around near the end of 2019, but I never saw a list of the best fundraising tips of the year, so I decided to write one! Check out these tips and lessons from 2019 that you can apply in 2020… Basics Are Basics for a […]

How to Improve Direct Mail Results through Testing

December 2, 2019

Testing, Testing, 1, 2, 3… Are your direct mail response rates a little soft? Is your acquisition program not bringing you the results you were anticipating? Sounds like the time is ripe to do some testing to see what will improve your appeals and – by extension – increase your revenue. There’s plenty of things […]

How to build your annual direct mail plan in 8 easy steps

November 22, 2019

As fundraisers, we all know that the first signs of the holiday season mean it’s time to dive into planning meetings, campaign budgets, and spreadsheets. But I have good news to share! Direct mail isn’t dead. (You can see the research for yourself in Good Works’ State of the Direct Mail Nation 2019) The bad […]

Design Fundamentals for Your Direct Mail Campaigns

September 27, 2019

Planning a good direct mail appeal has many components – strategy, data, creative, artwork, suppliers, and timelines, just to name a few.  With all these elements, sometimes the basics get lost in the shuffle.  Here are three fundamentals for creating a stronger appeal and optimizing the experience. And be sure to read to the end for […]

Client Case Study: Texting Services with Kids Help Phone

September 20, 2019

Context As part of a larger strategy to leverage donors into higher orders of giving, Kids Help Phone began testing leadership direct response campaigns in 2016, to great success. Donors responded well to the highly-personalized appeals and tangible asks, designed to make them feel like a key partner in the work they were enabling through […]

ROI – The True Value of Your Direct Mail Program

September 13, 2019

  I started doing direct mail fundraising work in 1989 – that’s 30 years ago. While most of what makes direct mail (and all direct response channels for that matter) work hasn’t changed – like high personalization, great storytelling, compelling response devices, and powerful offers – there is one area that has changed quite a […]

What Are the New Trends in Direct Mail?

August 16, 2019

When I think of trends, I tend to think of the hot new thing. The newest fad that is here today and gone tomorrow.  To be honest, the pace of change in the direct mail universe may be a bit glacial to think of things in terms of trends. That isn’t to say there isn’t […]

Cutting Through the Clutter: How to Get Your Direct Mail Campaign to Stand Out

June 7, 2019

SO MUCH MEDIA!! I know I don’t need to tell you how pervasive all the media we consume is. It’s littered with targeted advertising messages. All that might make you think it’s getting harder and harder to cut through all that clutter. It’s everywhere. And it’s overwhelming. According to Forbes, we’re exposed to anywhere between […]

Plan Ahead and Think About the Lead Time for Your Campaign

May 31, 2019

We are fast approaching the time of year when I will hear many of my clients say “I can’t believe you want to talk about our Holiday appeal now!  It’s the summer!  I’m too hot and sweaty to think about Christmas!”  This is not limited to Holiday mailings, either.  Throughout the year clients will ask […]

How to Get Potential Donors to Open That Envelope

May 10, 2019

People generally make split-second decisions about what’s worth keeping or tossing, when going through their mail. Here are five tips to create interest and keep your mail out of the recycle bin. Size #10 envelopes are everywhere. Change it up a size or two so it stands out a little more. Or go smaller for […]