7 Easy Tips for Outstanding Donor Premiums

August 27, 2018

We’ve had an incredibly hot summer here in Ottawa. In fact, most of us have found it too hot to spend a whole lot of time outdoors. With the A/C on blast, many of us have taken to indoor projects. For me, that’s meant finally tackling the mountain of charitable mailing samples and donor premiums […]

3 Things I Learned at the 2018 Bridge Conference

August 7, 2018

Last week, I had the wonderful opportunity to join over 2,000 fundraisers in Washington, D.C. for the 2018 Bridge Conference. It’s a conference I have wanted to attend for a long time. I’m happy to say it managed to meet my lofty expectations! Coming out of a whirlwind three days, I can honestly say that […]

How To Get Your Direct Mail Ducks in a Row

July 23, 2018

We’ve all been there. After a productive meeting with your team about your upcoming fundraising appeal, the creative ideas are bouncing off the walls. Full-coverage and full-colour imagery, a glossy stock, jazzy premiums… the possibilities are endless! Or so they seem – until you start the work, and either your budget, your timeline, or the […]

What Do Donors Really Want?

June 25, 2018

There have been several reports circulating over the last few months looking at charitable giving in Canada. These reports do a deep dive into how donors are feeling about charitable giving, donor motivations, what they want to receive from the charities and causes they choose to support, as well as things like how often they […]

Weathering the storm: How to talk about financial trouble

May 22, 2018

This morning, a friend and colleague sent me a sample mailing from a brand-name UK charity that he found interesting. I read it over and sort of sighed under my breath…“here we go again”. Now, this particular letter was from the Royal National Lifeboat Institution – or RNLI as it is commonly known in Britain. […]

Client Case Study: Matching Gift Testing with Royal Victoria Regional Health Centre

May 14, 2018

The Royal Victoria Regional Health Centre (RVH) is located in Barrie, Ontario. RVH provides care for more than 450,000 residents who call Simcoe County and the District of Muskoka their home. The Foundation has been a Good Works client since 2015. The Year-End Mailing The RVH Foundation mails donors four times per year – winter, […]

Direct Mail: Why Should You Invest?

March 26, 2018

All of us responsible for annual giving, or supporting clients who manage these programs, know that direct mail is more often than not the backbone of a charity’s annual fundraising strategy. It’s also the most cost-effective way non-profit organizations can build a stable base of donors from which they can leverage additional support. But it’s […]

3 Data Gems to Better Personalize Your Donor Asks

March 12, 2018

Donor-centred communication is a key trait of excellent fundraising. The challenge for those of us who work in annual giving is to make a singular piece of communication feel like it is tailored to one person – even though you’re sending the exact same thing to 1,000 or 20,000 individuals. Here are three data gems, […]

Which Way Are You Growing Your Donor Pyramid?

February 12, 2018

I work at a fundraising agency that does all types of direct response fundraising with Canadian charities. Here at Good Works, we often receive Requests for Proposals (or RFPs as they’re known in the trade) that invite us to bid on consulting work with a potential new client. When we receive an RFP, we’re asked to […]

The Amazing Power of Storytelling – Part 2

December 18, 2017

A couple of weeks ago, I wrote about an experience I had at the Nonprofit Storytelling Conference in San Diego back in November. I met some really wonderful people (shout out to A.J Steinberg from Queen Bee fundraising – great lady!). But there’s one person, one story, that has really stayed with me. If you […]