Testing for fundraising campaigns: How to get results you can rely on
If there’s one thing that I’ve learned in my 10+ years working in the charitable sector, it is: You are not your
If there’s one thing that I’ve learned in my 10+ years working in the charitable sector, it is: You are not your
I remember my ‘aha moment’ like it was yesterday. I was at a CAGP event at Saint Paul University in Ottawa. It
It has been a little while since I last reported on the state of direct mail production. In that time, direct mail
In the 2023 edition of our Canadian Direct Mail Benchmarks Report we cover a lot of ground. Along the way, we tackle
Soon my fellow Good Workers and I will be releasing this year’s Canadian Direct Mail Benchmarks Report. As I was looking a
Ok, I realize I’m a little late to the game in sharing resolutions for 2022, but one of MY resolutions was to
So, how did your direct mail program do this year? That’s the question that’s on every mail fundraiser’s mind as we head
Have you ever heard the story of how fundraising helped to build the Statue of Liberty? It’s a tale that’s roughly 150
If like me you’ve been a fundraiser for a while, you’ve heard mid-level donor and mid-level giving program come up a few
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