Storytelling in Fundraising: A Guide for Skeptics
It may surprise you, but there are professionals in the charitable sector who think using a storytelling approach in fundraising is a
It may surprise you, but there are professionals in the charitable sector who think using a storytelling approach in fundraising is a
I’ve been a partner at Good Works for 25 years now. But, before I became a Good Worker, I was a client
Poor direct mail. It’s been the unpopular cousin of other fundraising channels in many people’s minds for years now. To many fundraisers,
The wait is over! For those of you looking for up-to-date, pandemic-proof, all-Canadian direct mail benchmarks, look no further. The 2021 Canadian
When we set about to bake our direct mail fundraising cake, it is easy to get excited about some of the higher-profile
In the world of fundraising, a legacy gift is valued as the pinnacle of giving. It is the coveted brass ring for
We’ve all had it happen. Things are humming along and all the ducks are waddling along in their rows when BAM! Printing
This year is a great time to strengthen your monthly giving program. By focusing your time and energy on monthly giving, you
How to Write Direct Mail for Donors Who Don’t Read Direct Mail 💌 Here at Good Works, we’re passionate about sharing emotional
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