My Big Benchmarks Surprise
Poor direct mail. It’s been the unpopular cousin of other fundraising channels in many people’s minds for years now. To many fundraisers,
direct mail
Poor direct mail. It’s been the unpopular cousin of other fundraising channels in many people’s minds for years now. To many fundraisers,
The wait is over! For those of you looking for up-to-date, pandemic-proof, all-Canadian direct mail benchmarks, look no further. The 2021 Canadian
When we set about to bake our direct mail fundraising cake, it is easy to get excited about some of the higher-profile
In the world of fundraising, a legacy gift is valued as the pinnacle of giving. It is the coveted brass ring for
We’ve all had it happen. Things are humming along and all the ducks are waddling along in their rows when BAM! Printing
This year is a great time to strengthen your monthly giving program. By focusing your time and energy on monthly giving, you
How to Write Direct Mail for Donors Who Don’t Read Direct Mail 💌 Here at Good Works, we’re passionate about sharing emotional
Just last week, I read this tweet showed up in my newsfeed. Now admittedly, this is pretty old, but it did offer
All things COVID aside, there’s never been a better time to be Canadian – amiright? Nice, friendly people, free healthcare, gorgeous scenery,
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