Testing for fundraising campaigns: How to get results you can rely on
If there’s one thing that I’ve learned in my 10+ years working in the charitable sector, it is: You are not your donor. It can be a hard truth, I know! But at the end of the day, it doesn’t matter what I like, what you like, or what your CEO likes; it matters what […]
Lookalike Audiences: Dead or Just Misunderstood?
Have you recently run a Facebook campaign using a lookalike audience? Did it make you doubt whether or not they’re effective? No need to stress out, in this blog we’ll take a deep dive into the world of Facebook targeting. Lookalike audiences in a nutshell For years, organizations have used Facebook’s lookalike audiences to connect […]
Should you use Facebook’s dynamic creative for your next fundraising campaign?
It’s officially November, which means fundraisers everywhere are gorging on discount Halloween candy and feverishly finalizing their year-end campaigns. And with multi-channel integration being the name of the game these days, charities of every shape and size are learning how to use social media to connect and communicate with their donors. Thus, while Facebook’s dynamic […]
5 Facebook Ad Campaign Tests You Should Try Today
More of our clients, and charities in general, are dipping their toes (or fully diving in!) to advertising on Facebook. Since we know that multi-channel messaging is the name of the game, Facebook offers a great opportunity to get your compelling content in front of donors and ultimately increase revenue. If you read my email […]
Tell Them “Why” – Insights from the Global Online Fundraising Scorecard
I have a feeling I’m on the cusp of a dreaded parenting rite of passage with my almost 2-year-old: the “why” phase. (For you seasoned parents mocking me for calling it a phase, please just chuckle to yourselves at my naivete instead of bursting my bubble!) As a parent, I’m not looking forward to the […]
3 Email Segments You Need To Start Using Today
You’re a fundraiser in today’s digital world. You already know that email is an incredibly cost-effective way to get your message out to the masses. But that doesn’t mean that message should be the same for every single person on your email list. Just as you segment direct mail appeals to speak to different audiences, […]
A Smart Way Forward
The COVID-19 pandemic has sent a lot of charity leaders into a tailspin. In this unknown environment, many of us have felt that it’s somehow inappropriate to be ‘pushy’ about asking for money when so many are suffering. Wrong! Canadian donors have told us that they’re still generous – and that they still intend to […]
3 Tips for Pandemic-Proofing Your Digital Campaigns
Days are getting shorter, the nights a little cooler, and my work from home attire now includes a lot more hoodies. It can only mean one thing… Fall is in the air! Which means the craziness of year-end digital fundraising is upon us. And this year, I think we’re in for year-end giving season like […]
The 6 Ingredients You Need To Build A Digital Fundraising Program
Building a digital program is kind of like baking a macaron: you need the right ingredients, combined in the right way, or it’s just not going to work! No smooth round top, no bubbly little feet, no crispy outside and chewy inside. Sure, it might still be tasty – but it won’t be as good […]
What To Do With New Digital Donors During a Pandemic
For many charities, COVID-19 has impacted not just on revenue overall, but the mix of channels that drive it. As uncertainty around how the virus could be spread took hold, many donors continued giving through the mail. Even more started giving online. Many of the non-profits we work with are reporting unprecedented online giving and […]