Testing for fundraising campaigns: How to get results you can rely on
If there’s one thing that I’ve learned in my 10+ years working in the charitable sector, it is: You are not your
digital fundraising
If there’s one thing that I’ve learned in my 10+ years working in the charitable sector, it is: You are not your
Have you recently run a Facebook campaign using a lookalike audience? Did it make you doubt whether or not they’re effective? No
It’s officially November, which means fundraisers everywhere are gorging on discount Halloween candy and feverishly finalizing their year-end campaigns. And with multi-channel
More of our clients, and charities in general, are dipping their toes (or fully diving in!) to advertising on Facebook. Since we
I have a feeling I’m on the cusp of a dreaded parenting rite of passage with my almost 2-year-old: the “why” phase.
You’re a fundraiser in today’s digital world. You already know that email is an incredibly cost-effective way to get your message out
The COVID-19 pandemic has sent a lot of charity leaders into a tailspin. In this unknown environment, many of us have felt
Days are getting shorter, the nights a little cooler, and my work from home attire now includes a lot more hoodies. It
Building a digital program is kind of like baking a macaron: you need the right ingredients, combined in the right way, or
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