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Fundraisers always ponder questions about offers. How much should I ask for? What would a donor pay for this? Or for that?
direct mail
Fundraisers always ponder questions about offers. How much should I ask for? What would a donor pay for this? Or for that?
If you’re a fundraiser, you’ve likely encountered someone within your organization (or at a dinner party!) who thinks of fundraising not as
You have a copywriting deadline to meet, but how are you supposed to deliver high impact copy, without spending every waking hour
The COVID-19 pandemic has sent a lot of charity leaders into a tailspin. In this unknown environment, many of us have felt
For those of you that are savvy veterans of the direct mail fundraising game, you know that we are heading into the
A very long time ago when I worked in print, colleagues were concerned that the proliferation of computers would sound the death
How much thought goes into the creative of an appeal? In short … a lot! Above all, direct mail projects are centered
It’s officially summer vacation season, so if you haven’t yet gotten your hands on this year’s All-Canadian Direct Mail Benchmarks study, I’ll
Where we’ve been In today’s direct mail marketplace, the fundraiser’s biggest struggle is the search for new donors. No matter how great
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