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How to be a good fundraiser

June 4, 2018

I love the work I do. I admire and respect my colleagues and clients. Donors inspire me every day. I’m proud to call myself a fundraiser and I’m grateful that I found my way into this profession thirty-some years ago. I’ve watched the profession and the sector grow and change and I’ve learned a few […]

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How to Grow a Blooming Great Digital Program

May 28, 2018

Whether you’re just starting up a fledgling email program, or you’re already deep into the world of remarketing, I have the same advice for just about every digital fundraiser: Treat your program like a garden. It might sound a little crazy, but it’s true. Here’s why: Best practice digital programs have long-term commitment. You can’t […]

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Weathering the storm: How to talk about financial trouble

May 22, 2018

This morning, a friend and colleague sent me a sample mailing from a brand-name UK charity that he found interesting. I read it over and sort of sighed under my breath…“here we go again”. Now, this particular letter was from the Royal National Lifeboat Institution – or RNLI as it is commonly known in Britain. […]

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Client Case Study: Matching Gift Testing with Royal Victoria Regional Health Centre

May 14, 2018

The Royal Victoria Regional Health Centre (RVH) is located in Barrie, Ontario. RVH provides care for more than 450,000 residents who call Simcoe County and the District of Muskoka their home. The Foundation has been a Good Works client since 2015. The Year-End Mailing The RVH Foundation mails donors four times per year – winter, […]

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Lifetime Value – the Only Metric You Need!

May 7, 2018

It’s an almost mythical number that comes up in team meetings and budget discussions: donor Lifetime Value. When mentioned, heads nod. Everyone agrees – it’s important. But when was the last time you calculated the Lifetime Value of your donors? Lifetime Value (LTV) is a critical metric at the disposal of every fundraiser – one […]

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How to make the most of Facebook’s new algorithm

April 30, 2018

Earlier this year, Facebook announced they’d be making some major changes to their algorithm. For most social media marketers, Facebook changing their algorithm is par for the course – anyone who’s ever tried to measure Facebook KPIs year-over-year will be familiar with the frustration when Facebook suddenly changes how a metric is calculated (or even […]

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How to Get Donors to Make a Second Gift

April 23, 2018

You just released a killer appeal into the donor universe and you know it’s going to yield big results. The donations start rolling in and you have made a dent in your acquisition target. Congratulations! Err… maybe hold that congratulations for a minute. Many seasoned fundraisers agree that a donor is not really yours until […]

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Don’t tell me how easy it is to leave a legacy gift – inspire me!

April 16, 2018

I want you to pick up your planned giving brochure – or go to the legacy giving pages on your website – and check something for me… Do you stress to supporters how EASY it is to leave a legacy gift in their wills? Do you stress the convenience and efficiency of legacy gift-making? Because […]

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Helpful Hints for Selecting the Best Direct Mail Suppliers

April 9, 2018

Maybe you are new to the direct mail production management game.  Perhaps you’ve relied on a third party to manage your production process up to this point.  Or maybe, you’ve decided it’s time to see what other options are out there.  The process of evaluating and selecting new direct mail production suppliers can be a […]

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Direct Mail: Why Should You Invest?

March 26, 2018

All of us responsible for annual giving, or supporting clients who manage these programs, know that direct mail is more often than not the backbone of a charity’s annual fundraising strategy. It’s also the most cost-effective way non-profit organizations can build a stable base of donors from which they can leverage additional support. But it’s […]