Once Upon a Time: Telling the Perfect Legacy Gift Story

April 24, 2017

Once upon a time there was an aspiring fundraiser. She worked for a wonderful charity that was engaged in a truly great cause. Now, this fundraiser was a dedicated soul. She was always striving to learn more, to get better at her work and to perfect the noble craft that had called to her so […]

The Most Important Emails You’re Forgetting

April 3, 2017

You want to give your subscribers an awesome experience as a part of your email list. You want to send them super relevant content, at just the right frequency. You want them to feel inspired, energized, and ready to take action for your awesome cause. You want to foster a deep and personal connection between […]

Show Me The Money: The ROI on Legacy Giving

March 27, 2017

If you’re old enough to remember the 1996 movie Jerry Maguire (which was nominated for five Academy Awards), you’ll no doubt remember the ‘show me the money’ scene. If you don’t know the movie, it’s worth watching. And, if you don’t know the scene, it’s on YouTube! You’d think that fundraisers are pretty clear on […]

A Direct Mail Writing Primer

March 20, 2017

Have you ever had your direct mail copy hijacked by your board, volunteers, or communications department? Are you new to fundraising, and not sure how to approach writing your direct mail appeals? Are you not entirely clear on what direct response approaches are considered to be tested and true? Have you ever had a signatory […]

Can you start a mid-level program?
3 Key Indicators Of Mid-Level Giving Success

March 8, 2017

One of the first things we like to do with a new client is take them through a donor pyramid building exercise.  We talk about starting with a solid base of single-gift donors who will support your organization year over year. From there, we develop strategies to grow the pyramid vertically, by converting donors to […]

Client Case Study: University of Saskatchewan Legacy Series

February 13, 2017

The University of Saskatchewan invested more than 10 years in building a donor-centred planned giving program. While they had incorporated stories in an annual newsletter, advertisements and events, they wanted to elevate their proactive planned giving program and generate more leads. That’s when they contacted Good Works to help them implement a story-driven direct mail […]

JOB POSTING: Direct Marketing Logistics Specialist

February 8, 2017

Are you an expert in direct marketing, direct mail and print production management? Are you self-motivated, curious and organized? Enjoy working with extremely creative and strategic thinkers? Like the idea of a fast-paced, highly flexible work environment? Good Works is seeking a Direct Marketing Logistics Specialist to work closely with our senior consultants and clients […]

Teeny Tiny Type, And Why It Hurts Your Fundraising

February 6, 2017

I was on a flight home to Ottawa last week. I’d had a long day of meetings, so decided to delve into the travel magazines that I’d brought along. Have I mentioned how much I love to travel? My secret indulgence is subscriptions to all of the best travel magazines. I sat back, ordered a […]

Doubling Down: How To Make Donors Happy AND Double Revenues

January 30, 2017

Believe it or not, there was a time (not THAT long ago) when direct response fundraising for annual giving programs was a very one-dimensional exercise. Your charity had a list of direct mail donors. You mailed appeals to them four or five times a year. They sent you lots of money. You met your goal. […]