DM 101: How To Plan A Direct Mail Campaign (Part 1 of 3)

June 23, 2016

Let’s face it – there are a lot of moving parts when you plan a direct mail campaign.  It’s easy to become overwhelmed and bogged down in a maze of details and to-do lists.  In this 3-part series, I’ll break down how to plan, create, and evaluate your mail campaigns so you can successfully navigate your […]

The 3 Storytellers Your Case For Support Is Missing

June 14, 2016

A case for support might be one of the most in-depth, and earliest, touches a prospect has with your charity. Are you taking the opportunity to tell them the right stories? I’m sure you’ve included the story of Patches, the cat whose life was saved because of kind gifts. Or you’ve talked about Betty, who […]

Direct Mail in 2016: A Check In

June 8, 2016

Back in January, I wrote about the state of direct mail in 2015, and what charities should watch for and expect in direct mail in 2016. Six months into the year, it’s time for a check-in. The Analysis In 2015, we were faced with a lot of external factors that didn’t have a huge impact […]

Good Works Job Posting: Junior Philanthropic Counsel

June 6, 2016

Closing Date: June 20, 2016 Job Region: Ottawa Years of Experience: 1+ Are you passionate about fundraising? Are you self-motivated, curious and opinionated? Enjoy working with extremely creative and strategic thinkers? Like the idea of a fast-paced, highly flexible work environment? Good Works is seeking a Junior Philanthropic Counsel to work closely with our non-profit […]

Simple Lettershop Secrets For Seamless Direct Mail

May 31, 2016

You’ve created a Direct Mail plan and gotten the budget approved. You’ve harassed your data guy, the graphic designer, and the print supplier.  Now, you can finally send everything off to the lettershop and wait for the responses and donations to roll in. Right? Maybe, maybe not. Before you sit back and breathe a sigh […]

How To Survive A Canada Post Strike

May 24, 2016

UPDATE 5 (June 24, 9: 30 AM):  We’ve been hearing mixed messages on both sides, and nothing is confirmed one way or the other. We’re still in the 3-week cooling-off period. But the good news is that both parties still appear to be talking, which means they’re that much closer to a resolution, rather than […]

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In Case You Missed Out: The #DonorLove Rendezvous Recap

May 16, 2016

Over the past twenty years, I’ve probably been to as many fundraising conferences as anybody. But, on May 11, I went to one that was COMPLETELY different: the #DonorLove Rendezvous. And, not only was it different, it was great! I spent a whole day with about 150 fundraisers from Canada, the USA and Ireland. Sure, […]

5 Easy Ways To Get Multi-Channel Working For You

May 10, 2016

May is the month we’ve all been patiently waiting for. We’ve endured the April showers and we’re more than ready to welcome in the warmer weather. Around this time every year, we’re sitting down with clients and poring over results. For many, the fiscal year in only a couple of months in, but for all, […]

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How To Pick Your Perfect Signatory

May 2, 2016

I’m amazed at the number of organizations I talk to who have only ever sent out appeals signed by their Executive Director or CEO. And, when I question why that’s being done, they’re not really sure. It’s just always the way it’s been done, so they continue to do it. Usually, they haven’t really thought through […]

Powerful Digital Metrics Every Fundraiser Should Use

April 26, 2016

Late last year, I had the privilege of presenting a session at the 2015 AFP Congress in Toronto called “Metrics That Matter: KPIs Every Fundraiser Should Use to Evaluate Their Digital Program.” This workshop was developed in response to a flurry of emails I received in the spring from several clients. These fundraisers wanted to […]