Direct Mail: Alive and Well!

July 27, 2020

A very long time ago when I worked in print, colleagues were concerned that the proliferation of computers would sound the death knell for the printing industry. It was assumed that books and manuals, for example, would all be saved to servers and floppy disks (ha! remember those?), and no one would want to buy […]

What To Do With New Digital Donors During a Pandemic

July 21, 2020

For many charities, COVID-19 has impacted not just on revenue overall, but the mix of channels that drive it. As uncertainty around how the virus could be spread took hold, many donors continued giving through the mail – but even more started giving online. In fact, many of the non-profits we work with are reporting […]

Choosing The Best Imagery For A Killer Direct Mail Campaign

July 13, 2020

How much thought goes into the creative of an appeal? In short … a lot! Direct mail projects are centred around compelling stories that engage readers and show why a cause matters. This is what fuels donations. The imagery that’s used in a package is an important part of the process. Photographs are used to […]

When It Comes To Direct Mail – Does The Size Of Your Program Matter?

July 6, 2020

It’s officially summer vacation season, so if you haven’t yet gotten your hands on this year’s All-Canadian Direct Mail Benchmarks study, I’ll forgive you! (But it is a rather good poolside read, if you want to download it here.) We gathered data from 52 incredible organizations across the country, and uncovered Canadian-specific benchmarks for things […]

Search For New Donors The Smart Way

June 29, 2020

Where we’ve been In today’s direct mail marketplace, the fundraiser’s biggest struggle is the search for new donors. No matter how great our stewardship and retention efforts are, the fact remains that we need to replenish about a third of our direct response donor base annually if we want to avoid shrinking our donor pool. […]

Welcome to 2020 DM Benchmarks!

June 22, 2020

It’s here! I’m super excited to finally share with you the 2020 Canadian Direct Mail Benchmarks Study. And you can download it – for free – right here. (SOME OF) THE HIGHLIGHTS Direct mail revenue is GROWING in Canada! Direct mail revenues grew in 2019 by more than 5% from the previous year. And average […]

Get Real: 3 Practical Stewardship Tips For Small Charities

June 8, 2020

Did you know that of the 86 thousand registered charities in Canada, the overwhelming majority are small charities? Most of them operate with a budget of less than $500k, with a staff of less than 5 people. So, let’s get real. As a fundraiser for a small charity, chances are that you have very little […]

Put Your Legacy Website to Work: Key Content In A Pandemic

May 15, 2020

As you’re no doubt experiencing, COVID-19 is impacting fundraising at every level – and legacy giving is no exception. But the impact isn’t quite what most of us expected! After all, we know that legacy giving is all about death avoidance, and that the pandemic was putting mortality front-and-center in donor’s brains. So, we expected […]

Big Fish, Small Fish

May 1, 2020

We have two big dogs at my house. They eat tons of food. They need to get haircuts (because they’re extremely shaggy!) and occasionally, they need daycare when we haven’t had enough time to play with them. Now, there’s a PetSmart just a couple of minutes from our place that does all those things. It’s […]

Unplanning Planned Giving

April 27, 2020

If you stop and think about it for a minute, you can break pretty much all kinds of charitable giving into two simple categories: REACTIVE and REFLECTIVE. Let’s look at each briefly in turn: REACTIVE giving occurs in response to something that happens to you. It could be seeing a story in the news, a […]