print-to-digital
How To Integrate Online and Offline Content

September 28, 2016

It’s just not enough anymore to send a piece of direct mail and hope for the best. We’re living in the digital age! I’m sure you’ve already heard about how vital it is that you integrate your online and offline fundraising to create a seamless, simple donor journey that ends in a successful gift. That […]

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Activating The Primary Colours of the Heart

September 22, 2016

Let’s now move from last time’s explanation of what primary emotions are, and why they’re so important – to a brief show and tell of how to actually use them to drive fundraising results. After all, you’re here right now to learn a new tool to help you bring in more money! ONCE UPON A […]

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The Best Messengers For A Powerful Story

September 13, 2016

Many (if not most) of us who write fundraising communications materials obsess about WHAT we’re going to say. We want our content to be compelling, informative, persuasive and gripping – so we agonize over what we’re going to say and how best to say it. But in my opinion, most of us miss a very […]

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The 4 Primary Colours Of The Heart

September 7, 2016

I’m sure you remember grade four art class like I do. As kids, we were taught that the thousands of colours, shades and hues we see all come from just three primary colours: red, blue and yellow. But, did you know that emotions work the same way? The thousands of emotions that you and I […]

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How To Get Your Direct Mail Envelope Opened

August 31, 2016

Many fundraisers spend entirely too much time on their direct mail letters. Is the signatory a good storyteller? Is the ask strong enough? The subject compelling? I’m guilty of this as well. But, in reality, nothing much matters if the donor (or prospective donor) never opens your envelope! Today’s post is all about how best […]

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4 Ways To Be More Relevant To Your Donors

August 23, 2016

Back when I first got involved in direct response fundraising in 1989, there were two common practices that we often used in direct mail. The first was the renewal letter. This was a simple, short letter that basically said “Hey donor. It’s a new year. Time for you to give again. Write out your cheque […]

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Benchmark Your Digital Performance Against Yourself

August 9, 2016

Benchmarking is somewhat like baking a cake. OUTER LAYER (sweet, gooey icing of how all non-profits are performing) The first step of any decent benchmarking effort is to measure how you’re doing against the sector. In the case of digital, you’ll want to look at benchmarks for your email, website and social programs.  Here’s a […]

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Should You Talk About A Tragedy?

August 4, 2016

As fundraisers, we’re working months ahead. We write Christmas letters in June. Mother’s Day appeals get drafted in November. We have spring renewals on the brain in the dead of winter. Working this far in advance lets us develop mindful, donor-centric touchpoints throughout the year. But sometimes, the year takes a different turn than what […]

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Writing As A Persuasive Art

July 27, 2016

Sometimes, like getting to know strangers on airplanes, I let slip that I’ve written a couple of books. This often leads to the question “What kind of writer are you?” to which I always reply that I’m a persuasive writer. I had a neighbour once who was a technical writer. She wrote instruction manuals and […]