car on a map
How to Build a Road Map to Success

September 17, 2018

It can be difficult to know where you’re going and how you’re going to get there if you don’t have a map. Without a magic GPS unit for your direct mail projects, you’re going to need a critical path. If you work with an agency for your direct mail program, they should provide this for […]

collection of tools
The Best Tool in Your Legacy Giving Toolbox

September 10, 2018

My fellow Good Workers and I have been building legacy giving programs with Canadian and U.S. charities since 2003. Over those fifteen years, we’ve worked with more than a hundred organizations and communicated with about a million donors. We’ve written a gazillion words of letter, brochure, email, booklet and web copy. As you can imagine, […]

small gift
7 Easy Tips for Outstanding Donor Premiums

August 27, 2018

We’ve had an incredibly hot summer here in Ottawa. In fact, most of us have found it too hot to spend a whole lot of time outdoors. With the A/C on blast, many of us have taken to indoor projects. For me, that’s meant finally tackling the mountain of charitable mailing samples and donor premiums […]

an iceberg floating in the ocean
How to talk to different generations about bequests

August 20, 2018

Life was easier back then… When my fellow Good Workers and I began our journey into marketing legacy giving to annual donors in 2003, we had a lot of things to figure out. But one thing was simple and clear. We had a pretty singular, unified audience – one made up almost exclusively of members […]

ripple around a water droplet
Want to raise more money and awareness?

August 13, 2018

“If only more people knew about us and the great work we do, we could raise so much more money.” As a fundraiser, how many times have you heard this? And be honest, you may have even uttered those words yourself in a moment of weakness. Wanting to raise awareness, educate and share the story […]

a large bridge across a body of water
3 Things I Learned at the 2018 Bridge Conference

August 7, 2018

Last week, I had the wonderful opportunity to join over 2,000 fundraisers in Washington, D.C. for the 2018 Bridge Conference. It’s a conference I have wanted to attend for a long time. I’m happy to say it managed to meet my lofty expectations! Coming out of a whirlwind three days, I can honestly say that […]

coffee cup beside a computer
3 Helpful Tips for Super Awesome Emails

July 30, 2018

If you’ve not yet jumped into the amazing world of digital fundraising, there’s no time like the present! Digital channels offer so many ways to connect with donors and drive revenue, and email is undoubtedly the biggest player in the digital realm. Whether you’re writing standalone appeals, stewardship pieces to show your donors some love, […]

rubber ducks in a line
How To Get Your Direct Mail Ducks in a Row

July 23, 2018

We’ve all been there. After a productive meeting with your team about your upcoming fundraising appeal, the creative ideas are bouncing off the walls. Full-coverage and full-colour imagery, a glossy stock, jazzy premiums… the possibilities are endless! Or so they seem – until you start the work, and either your budget, your timeline, or the […]

rain through a window
What A Rainy Day Can Teach You About Legacy Gift Marketing

July 9, 2018

Raindrops on the roof…my favourite sound of summer. As I write this blog, I have two more days until my July summer vacation. And, I’m looking forward to it SO much… My wife Sylvie and I have rented a cottage perched on a bluff above a beach on the shores of Lake Huron. We’re both […]

wooden hearts on a string
What Do Donors Really Want?

June 25, 2018

There have been several reports circulating over the last few months looking at charitable giving in Canada. These reports do a deep dive into how donors are feeling about charitable giving, donor motivations, what they want to receive from the charities and causes they choose to support, as well as things like how often they […]