event
Are You Stuck In A Special Events Black Hole?

July 12, 2016

Events are an important part of any diversified fundraising program. They present an opportunity for people to come out and publicly support a cause they are passionate about, offer a great opportunity to thank and steward donors and prospective donors. When executed well, events can also play a significant role in raising the profile and […]

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How To Pop The Legacy Question The Right Way

July 7, 2016

I’ve talked to hundreds of fundraisers about legacy giving over the years. As a rule, we know that there’s lots of money to be made in bequests, but we feel uncomfortable talking about death – and it feels downright icky to imagine asking a supporter to put you in her will. I’d like to make […]

Good Works Job Posting: Direct Marketing Logistics Specialist

June 29, 2016

Closing Date: July 19, 2016 Job Region: Ottawa Are you an expert in direct marketing, direct mail and print production management? Are you self-motivated, curious and organized? Enjoy working with extremely creative and strategic thinkers? Like the idea of a fast-paced, highly flexible work environment? Good Works is seeking a Direct Marketing Logistics Specialist to work […]

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DM 101: How To Plan A Direct Mail Campaign (Part 1 of 3)

June 23, 2016

Let’s face it – there are a lot of moving parts when you plan a direct mail campaign.  It’s easy to become overwhelmed and bogged down in a maze of details and to-do lists.  In this 3-part series, I’ll break down how to plan, create, and evaluate your mail campaigns so you can successfully navigate your […]

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The 3 Storytellers Your Case For Support Is Missing

June 14, 2016

A case for support might be one of the most in-depth, and earliest, touches a prospect has with your charity. Are you taking the opportunity to tell them the right stories? I’m sure you’ve included the story of Patches, the cat whose life was saved because of kind gifts. Or you’ve talked about Betty, who […]

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Direct Mail in 2016: A Check In

June 8, 2016

Back in January, I wrote about the state of direct mail in 2015, and what charities should watch for and expect in direct mail in 2016. Six months into the year, it’s time for a check-in. The Analysis In 2015, we were faced with a lot of external factors that didn’t have a huge impact […]

Good Works Job Posting: Junior Philanthropic Counsel

June 6, 2016

Closing Date: June 20, 2016 Job Region: Ottawa Years of Experience: 1+ Are you passionate about fundraising? Are you self-motivated, curious and opinionated? Enjoy working with extremely creative and strategic thinkers? Like the idea of a fast-paced, highly flexible work environment? Good Works is seeking a Junior Philanthropic Counsel to work closely with our non-profit […]

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Simple Lettershop Secrets For Seamless Direct Mail

May 31, 2016

You’ve created a Direct Mail plan and gotten the budget approved. You’ve harassed your data guy, the graphic designer, and the print supplier.  Now, you can finally send everything off to the lettershop and wait for the responses and donations to roll in. Right? Maybe, maybe not. Before you sit back and breathe a sigh […]

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How To Survive A Canada Post Strike

May 24, 2016

UPDATE 9 (July 8, 2:30 PM): In an effort to avoid a lockout on Monday, CUPW is proposing a 30-day cooling off period to Canada Post management to give negotiations another chance. They’ve also offered to withdraw their complaint to the CIRB in an act of good faith. Canada Post has accepted the offer on the condition […]