Toy dinosaurs against a blurred green background.
Fundraising Trend #2: The Near-Extinct New Donor

June 26, 2017

Any fundraiser who’s done new donor acquisition in the past decade knows just how hard it’s become to bring new donors into your charity’s fold. And not only is it hard to find the bodies, it’s awfully expensive to bring them in. To give you a broad idea, here’s an example just from my own […]

A woman with long, blonde hair, standing in front of a wall covered in rectangular colour samples.
How To Create An Unbeatable Fundraising Brochure

June 19, 2017

In the age of web-based information such as blogs, Facebook and Twitter, there is still something to be said for the printed page, at least from my middle-aged perspective. I’m always game for a good read, not to mention, the sensory experience of glossy pages and beautiful, colour photos. These are things that, if done […]

Donor loyalty is one the decline. What can you do?
Fundraising Trend #1: Donor Loyalty in Decline

June 12, 2017

In philanthropy today, it sometimes feels like everything is changing all at once. New tools and tactics present themselves every day. We’re inundated with blogs, webinars and conferences that offer to update our skills and improve our performance. Professional fundraisers change jobs every 17 months on average. It can be dizzying… There are countless changes […]

The best free tools in your fundraising toolbox
The 5 Handiest Free Tools for Fundraisers

June 5, 2017

The to-do list of a fundraiser never ends – and our budgets don’t always quite line up with all the tasks we need to complete. Thankfully, we live in the digital age, where awesome free tools abound! Whether you’re trying to find time for design, data crunching, or social posting, these 5 totally free tools […]

Stating the problem is vital to fundraising.
My Take on Poverty Porn

May 29, 2017

A fellow Good Worker asked me into her office the other morning to ask for my help. She was struggling with new creative material for a series of fund appeals for a client. Now, I’m not going to name this client – but I am going to say that when it is successful in its […]

Every unsubscribe to your email list has a silver lining.
The Silver Linings of Email Unsubscribes

May 23, 2017

Few things inspire fear in the heart of an email fundraiser like an unsubscribe. After all, you worked so hard to gain that contact! There was so much you could’ve done together – all the change you could make, all the revenue you could drive! Lost, forever! Actually – not really. Although unsubscribes can feel […]

Tricks to bring inactive donors back into the fold.
Data Mining For Gold: How To Reactivate Long-Lapsed Donors

May 15, 2017

Lapsed donors are often thought of as a ball and chain, weighing down an otherwise perfectly good donor file. But actually, the truth is that lapsed donors are simply a missed opportunity. The first place to start is to ask – why did they stop giving to you and your charity in the first place? […]

A step-by-step walkthrough for a story-driven creative plan
How To Map Out Your Creative Plan

May 8, 2017

One of the first things I talk about with clients is the stories they have to tell. I ask them to think about who their best storytellers are, and the variety of stories that speak to the impact of their work. With that in mind, I also suggest that they give some thought to which […]

Like a Rubik's cube, hiring a fundraising is all about the right fit.
The Dos and Don’ts of Hiring a Fundraiser

May 1, 2017

After decades of being embarrassed to tell people what we do, likened to used car salesmen, and facing myths that ‘surely you aren’t paid to do that,’ fundraising is finally being recognized as a vocation. Thank goodness for that. I think back to the early 1990s. I was a recent graduate, proud of my Master’s […]

Once upon a time, at a busy bus stop...
Once Upon a Time: Telling the Perfect Legacy Gift Story

April 24, 2017

Once upon a time there was an aspiring fundraiser. She worked for a wonderful charity that was engaged in a truly great cause. Now, this fundraiser was a dedicated soul. She was always striving to learn more, to get better at her work and to perfect the noble craft that had called to her so […]