A group of people fist-bump at a table.
6 Steps To A Winning #GivingTuesday Campaign

September 18, 2017

I know, I know – it’s only September. You have loads of time before #GivingTuesday and you have a ton on your plate right now. It can wait, right? Wrong. If you really want to make the most of the influx of philanthropy that comes with #GivingTuesday (which falls on November 28th this year), then […]

Fundraising Trend #7: The End of the Donor (as we know it)?

September 4, 2017

Okay, maybe this one isn’t a trend; YET. But I think it will be… Over this summer, I’ve shared the six trends that I believe most influence our work as marketers and fundraisers in the philanthropic marketplace. I hope you’ve found a few of them helpful. But, as I finished the six-part series, there was […]

A hand holding a credit card.
Fundraising Trend #6: Show Me The Impact Of My Gift

August 21, 2017

I want to bring you into a room with me. It’s a board room – and around the long meeting table are seated 12 strangers. This is a donor focus group, and I’ve invited you to come, watch, and listen while I probe these donors for their thoughts and feelings about their charitable giving. I […]

A green wave crashing, highlighted against a blue sky with clouds.
Fundraising Trend #5: The End Of Corporate-Speak

August 8, 2017

Donors are no longer interested in hearing corporate-speak: that is, your self-promotional, infomercial-sounding, advertising age slogans and jingles. It’s a sea change going on in the philanthropic marketplace. In fact, it’s already happened. Rather, donors want to hear authentic truth from you – and then judge for themselves whether that truth is sufficiently relevant and compelling for them to take action. […]

Fundraising Trend #4: How to Double Revenue With Fewer Donors

July 24, 2017

I’ve said for years that fundraising is never democratic – and it isn’t. Let me share a little story to illustrate… Many years ago, my wife, daughter and I attended Almonte United Church, just outside of Ottawa, Ontario. Now, to be honest, I wasn’t at all that committed to church life – but when I […]

How can you cope with a fractured fundraising market?
Fundraising Trend #3: The Fractured Market and How to Reach Them

July 10, 2017

Okay, so I’m going to date myself – in a big way… I remember getting my first fundraising job with an international development NGO called Plenty Canada back in 1989. That was 28 years ago. My challenge at Plenty was simple: we had to grow our donor file from a mere 500 donors to 5,000. […]

The word love written on a beach as a wave rolls in
Legacy Stewardship: What You REALLY Need To Do

July 4, 2017

STEWARD: One whose job is to manage the property or finances of another. I want to bring you into a classic conversation I’ve had over and over with my fellow fundraisers over the years. Someone has invited me into her office to talk with her about her organization’s bequest income potential. I’ll do some pretty […]

Toy dinosaurs against a blurred green background.
Fundraising Trend #2: The Near-Extinct New Donor

June 26, 2017

Any fundraiser who’s done new donor acquisition in the past decade knows just how hard it’s become to bring new donors into your charity’s fold. And not only is it hard to find the bodies, it’s awfully expensive to bring them in. To give you a broad idea, here’s an example just from my own […]

A woman with long, blonde hair, standing in front of a wall covered in rectangular colour samples.
How To Create An Unbeatable Fundraising Brochure

June 19, 2017

In the age of web-based information such as blogs, Facebook and Twitter, there is still something to be said for the printed page, at least from my middle-aged perspective. I’m always game for a good read, not to mention, the sensory experience of glossy pages and beautiful, colour photos. These are things that, if done […]

Donor loyalty is one the decline. What can you do?
Fundraising Trend #1: Donor Loyalty in Decline

June 12, 2017

In philanthropy today, it sometimes feels like everything is changing all at once. New tools and tactics present themselves every day. We’re inundated with blogs, webinars and conferences that offer to update our skills and improve our performance. Professional fundraisers change jobs every 17 months on average. It can be dizzying… There are countless changes […]