If It Sounds Too Good To Be True…

December 9, 2019

When I was a kid, my mother had a favourite saying that she’d pull out and use on us every once in a while. When we came home all excited about something we saw advertised, she’d say “Honey, if it sounds too good to be true, it probably isn’t.” Now, if you’re reading this, you’re […]

How to Improve Direct Mail Results through Testing

December 2, 2019

Testing, Testing, 1, 2, 3… Are your Direct Mail response rates a little soft? Is your acquisition program not bringing you the results you were anticipating? Sounds like the time is ripe to do some testing to see what will improve your appeals and – by extension – increase your revenue. There’s plenty of things […]

How to build your annual direct mail plan in 8 easy steps

November 22, 2019

As fundraisers, we all know that the first signs of the holiday season mean it’s time to dive into planning meetings, campaign budgets, and spreadsheets. But I have good news to share! Direct mail isn’t dead. (You can see the research for yourself in Good Works’ State of the Direct Mail Nation 2019) The bad […]

How To Execute Killer Year-End Emails

October 31, 2019

Year-end emails: they’re probably sitting on your to-do list right now. Maybe they’ve been there a couple of weeks, being put off over and over in hopes that inspiration will strike (no judgment!). Your year-end emails can be some of your biggest digital revenue generators of the year – if you do it right. And […]

Why You Shouldn’t Just Focus on the Shiny New Fundraising Trends

October 25, 2019

I’m a fundraising consultant. And, as a fundraising consultant, I’m involved in bidding on a lot of RFPs in the course of a year. These RFPs come from charities and NGOs who are looking for an agency partner that will add lots of value to their fundraising program. And usually, adding value means adding to […]

How To Turn a New Donor into a Loyal Donor

October 18, 2019

Imagine you’ve just made your first gift to a charity. You’re feeling pretty excited about it all! It’s a cause that you’ve been feeling more connected to, and you’ve decided it’s time to get involved in a bigger way. You researched a few organizations before picking the one you believe will give you the biggest […]

JOB POSTING: Philanthropic Counsel

October 9, 2019

Closing Date: October 30, 2019 Job Region: Ottawa (flexible) Years of Experience: 5+ What exactly is a Philanthropic Counsel? It’s a position that merges the skills of a fundraising strategist with an account manager in the annual giving sphere. It’s a fundraising consultant gig. Are you passionate about fundraising? Are you self-motivated, curious and opinionated? Comfortable being called […]

How to Get Your Reactivation Email Campaign Started

October 4, 2019

If you have a digital strategy to reach your donors, growing your email list is likely a priority for you. After all, more subscribers = more money, right? But in the world of digital marketing, sometimes less is more. In fact, you can read a whole blog post by my fellow Good Worker Charlotte Field, […]

Design Fundamentals for Your Direct Mail Campaigns

September 27, 2019

Planning a good direct mail appeal has many components – strategy, data, creative, artwork, suppliers, and timelines, just to name a few.  With all these elements, sometimes the basics get lost in the shuffle.  Here are three fundamentals for creating a stronger appeal and optimizing the experience. And be sure to read to the end for […]

Client Case Study: Texting Services with Kids Help Phone

September 20, 2019

Context As part of a larger strategy to leverage donors into higher orders of giving, Kids Help Phone began testing leadership direct response campaigns in 2016, to great success. Donors responded well to the highly-personalized appeals and tangible asks, designed to make them feel like a key partner in the work they were enabling through […]