4 Ways To Be More Relevant To Your Donors

August 23, 2016

Back when I first got involved in direct response fundraising in 1989, there were two common practices that we often used in direct mail. The first was the renewal letter. This was a simple, short letter that basically said “Hey donor. It’s a new year. Time for you to give again. Write out your cheque […]

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Benchmark Your Digital Performance Against Yourself

August 9, 2016

Benchmarking is somewhat like baking a cake. OUTER LAYER (sweet, gooey icing of how all non-profits are performing) The first step of any decent benchmarking effort is to measure how you’re doing against the sector. In the case of digital, you’ll want to look at benchmarks for your email, website and social programs.  Here’s a […]

Should You Talk About A Tragedy?

August 4, 2016

As fundraisers, we’re working months ahead. We write Christmas letters in June. Mother’s Day appeals get drafted in November. We have spring renewals on the brain in the dead of winter. Working this far in advance lets us develop mindful, donor-centric touchpoints throughout the year. But sometimes, the year takes a different turn than what […]

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Writing As A Persuasive Art

July 27, 2016

Sometimes, like getting to know strangers on airplanes, I let slip that I’ve written a couple of books. This often leads to the question “What kind of writer are you?” to which I always reply that I’m a persuasive writer. I had a neighbour once who was a technical writer. She wrote instruction manuals and […]

Are You Stuck In A Special Events Black Hole?

July 12, 2016

Events are an important part of any diversified fundraising program. They present an opportunity for people to come out and publicly support a cause they are passionate about, offer a great opportunity to thank and steward donors and prospective donors. When executed well, events can also play a significant role in raising the profile and […]

How To Pop The Legacy Question The Right Way

July 7, 2016

I’ve talked to hundreds of fundraisers about legacy giving over the years. As a rule, we know that there’s lots of money to be made in bequests, but we feel uncomfortable talking about death – and it feels downright icky to imagine asking a supporter to put you in her will. I’d like to make […]

Good Works Job Posting: Direct Marketing Logistics Specialist

June 29, 2016

Closing Date: July 19, 2016 Job Region: Ottawa Are you an expert in direct marketing, direct mail and print production management? Are you self-motivated, curious and organized? Enjoy working with extremely creative and strategic thinkers? Like the idea of a fast-paced, highly flexible work environment? Good Works is seeking a Direct Marketing Logistics Specialist to work […]

DM 101: How To Plan A Direct Mail Campaign (Part 1 of 3)

June 23, 2016

Let’s face it – there are a lot of moving parts when you plan a direct mail campaign.  It’s easy to become overwhelmed and bogged down in a maze of details and to-do lists.  In this 3-part series, I’ll break down how to plan, create, and evaluate your mail campaigns so you can successfully navigate your […]

The 3 Storytellers Your Case For Support Is Missing

June 14, 2016

A case for support might be one of the most in-depth, and earliest, touches a prospect has with your charity. Are you taking the opportunity to tell them the right stories? I’m sure you’ve included the story of Patches, the cat whose life was saved because of kind gifts. Or you’ve talked about Betty, who […]