How to Get Your Reactivation Email Campaign Started

October 4, 2019

If you have a digital strategy to reach your donors, growing your email list is likely a priority for you. After all, more subscribers = more money, right? But in the world of digital marketing, sometimes less is more. In fact, you can read a whole blog post by my fellow Good Worker Charlotte Field, […]

How to Optimize Your Fundraising Email Open Rate

May 20, 2019

The world of email marketing has never been more competitive – and inboxes have never been more cluttered. It’s getting harder to just get emails opened, never mind clicked. Donors won’t take any action if they don’t open the email! So today, I’m going to talk you through 4 key elements of email marketing that […]

How To Get Your Direct Mail Ducks in a Row

July 23, 2018

We’ve all been there. After a productive meeting with your team about your upcoming fundraising appeal, the creative ideas are bouncing off the walls. Full-coverage and full-colour imagery, a glossy stock, jazzy premiums… the possibilities are endless! Or so they seem – until you start the work, and either your budget, your timeline, or the […]

The fossilized newsletter?

June 10, 2012

When I was asked to write a piece on whether or not newsletters were still relevant, I agreed without thinking. But when I started thinking, I realized that the question was wrong. To me, the question isn’t whether or not newsletters are relevant. The question is where and with whom newsletters work. Let’s start by […]

How do you disagree with your heroes?

November 3, 2011

You don’t get to disagree with your own heroes everyday. But last month I published a piece that does just this. Not because I like disagreeing with people, but because I want charities to succeed in their legacy giving programs. Your legacy newsletter is a vital tool for doing just that. Here’s why: Like all […]