How does my email performance compare to other nonprofits?

May 16, 2011

It’s important to know just how well your emails are going with your donors – it’s a good indicator of whether or not your messages are really resonating with them. This information is readily available if you’re using an established email client (such as Mailchimp or Constant Contact), but for those of you who may […]

The 6 best places to get great stories for your nonprofit

April 18, 2011

You’ve probably noticed that we talk a lot about the importance of telling stories in fundraising, but lately I’ve had people ask me the best ways to get those stories in the first place. Here’s some sure-fire ways you can find great, compelling stories that will resonate strongly with your donors: Board members/Executive Director There’s […]

How do I find out how my direct marketing results compare to other charities?

March 21, 2011

This is a question that I get asked all the time. Fortunately, there are some great resources out there for determining sector benchmarks. For direct mail, the go to source for benchmarks is the Cornerstone Group of Companies. They produce a number of reports, all of which are available at cstonecanada.com/publications/whitepapers. The bonus? These are […]

Sincerity – Part One

January 24, 2011

Yesterday it was incredibly cold with a wind chill (minus 39!). I’d just taken my dogs for a cross country ski and was driving home, waiting anxiously for the car heater to kick in. I was listening to CBC radio and there was an interview with Mavis Staples. Now, Mavis is one of my favourite […]