Closing Date: 19 April 2024
Job Location: Candidate to be based out of our Ottawa office, which operates with a hybrid model
Years of Experience: 2+
Salary Range: $53,400 to $66,800
Reports To: Manager Creative People & Systems

The Digital Fundraiser supports the work of our client service teams to establish, develop, enhance and execute digital fundraising programs using a variety of platforms and tools for our charity partners. This role requires strategic development, execution and coordination, project management, and individual contribution as part of a multi-faceted team, based on client and Good Works requirements.

Are you passionate about all things digital? Are you self-motivated, curious and good at executing campaigns? Do you enjoy digging into data and optimizing results? Like the idea of using your skills to do good? Do you like to solve problems and offer technical solutions? The Digital Fundraiser at Good Works might be the career for you.

The Job
Good Works is seeking a Digital Fundraiser to work closely with our client service teams to ensure timely and superior tactical delivery of digital fundraising and marketing campaigns for our charity clients. Key responsibilities include:

  • Understand the unique operational contexts of each client to assist the Campaign Strategist in informing strategic digital recommendations that fit the client’s needs, resourcing, and budgets
  • Contribute to campaign brief development for digital campaigns, and input into digital campaign strategy, tactical selection and mix, creative content, and testing
  • Fundraising copywriting and editing for ad campaigns (search, social, video, display), email, landing pages, donation pages, SMS messaging campaigns and other digital automations
  • Understand client branding guidelines, data requirements, and production needs
  • Provide creative support for digital campaigns and adapt/create visual assets
  • Build, deploy, optimize, and analyze email campaigns in client email service provider (MailChimp, Luminate Online, Engaging Networks, etc)
  • Build, deploy, optimize, and analyze ad campaigns in client accounts (Google, Meta, YouTube, Twitter, etc)
  • Build, deploy, analyze and optimize SMS messaging campaigns
  • Analyze client analytics accounts (GA4, etc) and make recommendations to optimize campaigns
  • Provide ongoing reporting and recommendations for clients on active campaigns and in campaign debrief
  • Through writing, blogging, speaking and professional volunteerism, raise profile of Good Works
  • Keep up to date on sector trends and new fundraising knowledge
  • Input into RFP submissions and other client proposals as necessary

Qualifications and Experience

  • Minimum of 2 years of experience working in digital fundraising and/or digital marketing, with a preference for those who may have familiarity with the charitable sector
  • Experience executing media buys and optimizing ads campaigns on Facebook/Instagram and Google preferred
  • Google Digital Marketing and E-Commerce, Google Data Analytics, and/or Meta 100/200/300/400/410 Certification preferred
  • Hands-on experience with deployment in Luminate Online, Facebook/IG Ads, MailChimp, Raiser’s Edge or NXT an asset
  • Advanced skills in MS Office Suite (Outlook/Word/Excel/PowerPoint)
  • Strong copywriter who can adapt their writing style to fit a variety of client voices
  • Highly adaptable, flexible and able to prioritize as part of a small but nimble team
  • Proactive (confident in asking questions, generating ideas, and being a self-starter) on projects
  • Strong interpersonal and communication skills with the ability to work well with a wide range of people

Location: Candidate to be based out of our Ottawa office, which operates with a hybrid model

About Good Works
We’re a company of fundraising consultants based in Ottawa who specialize in individual giving. Our team is growing.
At Good Works, we work directly with causes to grow giving and spread donor love in mailboxes, inboxes, and everywhere in-between. We help charities get personal with each and every donor through direct marketing that’s tailor-made to create their biggest fans.

Part of our recipe for success is that we’re master storytellers (the other part is our team, plus a few classified secrets only revealed to our clients). We craft compelling and moving stories that deeply connect supporters to a cause.
We offer competitive salaries, a drug and HAS/WSA benefits package, professional development opportunities and a flexible work environment. The total compensation package calculated for each staff member pays in the top 10% of the sector, for the matched role and experience, based on rates in the National Capital Region. We also encourage professional and personal volunteerism. We are an equal opportunity employer and encourage applicants from all backgrounds and perspectives to apply for a job where you can do the best work of your career.

To apply, please send your resume to: work@goodworksco.ca