Portfolio
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Direct Mail
See our favourite 2 examples of Direct Mail work below click here
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Digital
See our favourite 3 examples of Digital work below click here
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Legacy
See our favourite 4 examples of Legacy work below click here
Grand River Hospital Foundation – Integrated Year End Campaign
Because we were telling an incredible story about a young mom who had delivered 3 premature babies that had a lot of detail that worked perfectly for a letter, we had to find the most salient details to pull out for the email and even more so for the Facebook posts. In the Facebook posts, […]
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Kids Help Phone – Lead Generation Campaign
Our first campaign invited leads to pledge to become a mental health ally and early results were promising: 93% of our new leads completed their onboarding series and were dropped into the regular stream of solicitation and stewardship. In our second campaign, we tested two creative offers: a downloadable tip sheet against a values-based poll. […]
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Ontario SPCA – Onboarding Email Series
We started this project in the same way we start most client work: by looking at what already exists and analyzing what’s working, and what could be improved. The Ontario SPCA had an onboarding series in place, but we saw opportunities to use data to create a more personal experience. First, we layered in segmentation, […]
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MS Society of Canada – Legacy Marketing Brochure
In crafting this legacy brochure, we faced an interesting challenge – one that many health charities will know all too well: how do you talk about future need for a disease that you’re hoping to cure? Striking that careful balance was key to the MS Society’s legacy marketing. To find the right approach, we looked […]
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WWF-Canada – Legacy Magazine Insert
When the donor gets this package, the first thing they see is a cover letter from Megan Leslie, the President & CEO. Normally, the reverse side of this paper is blank. This time we filled the space with a second letter penned by Monte Hummel, President Emeritus & Chair, Legacy Giving. The letter signaled to […]
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Trans Canada Trail – Legacy Persuasion Email Automation
In a project like this, choosing the right stories and storytellers was key. We spoke with legacy donors and internal stakeholders to identify core values that connected people to Trans Canada Trail. In these discussions, themes of patriotism, a love of nature, an appreciation for history, and a connection to one’s fellow human were all […]
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The Ottawa Hospital Foundation – Legacy Mailing Series
Good Works employs a story-based approach to legacy mailings targeted to direct mail donors. Given that 75% of gifts in wills in Canada are made by direct mail donors, it’s a key audience to cultivate. Two stories were shared with donors—one in the spring and one in the fall. The first story was […]
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Interval House – Fall House Newsletter Mailing
Our plan to use a very visual outer envelope was a little risky as it was much more provocative than donors were accustomed to. We were concerned that if donors reacted poorly, that it could negatively impact results. However, with our goal of utilizing some edgier images during the program year, we decided to proceed […]
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Holland Bloorview – House Renewal Mailing
As with other renewal mailers, we knew it was important to report back to donors – but we wanted to do it in a way that stood out from the other mail pieces that land in donor mailboxes each January. We selected a photo to display on the outer envelope that would jump out from […]
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Whether you’re ready to take your direct mail program to the next level, dive into the world of digital direct response, or launch the legacy giving program of your dreams, Good Works is here to help you.