Everything You’ve Ever Wanted To Know About Legacy Web Content

Digital

Direct Mail

Legacy

Your Legacy Web Content Crash Course

Who uses your legacy website? How do they get there in the first place? What are they looking for, and can they find it? This first-of-its-kind research pulls back the curtain on the heart of your digital legacy fundraising.

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We wanted to know more about the ‘who’ and ‘how’ of legacy web content. So, in true Good Works fashion, we combined heatmapping, analytics, and qualitative surveying to find out!

The results surprised us – and we bet they’ll surprise you, too. When it comes to who uses legacy web content, what they’re looking for, and how they find it, there’s more to it than you might think.

In this research report, you’ll discover the 3 key pieces of information most legacy websites miss, the 3 elements users engage with the most, and our top tips for crafting effective legacy web content that you can use right away!

It’s everything you’ve ever wondered about legacy web content – all in one place!

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Whether you’re ready to take your direct mail program to the next level, dive into the world of digital direct response, or launch the legacy giving program of your dreams, Good Works is here to help you.