So, who are these donors? Where is the money coming from? What does it mean to legacy marketers?
Those are exactly the questions we asked when creating the new 2019 State of the Legacy Nation. A lot has changed since our last legacy research paper was released in 2014. Our new research takes a deep dive into today’s Canadian legacy giving market, and forecasts the next 5 years to come.
We think you’ll be surprised by what you find – we certainly were!