State Of The Legacy Nation


Direct Mail


The real return on your legacy investment.

The numbers are in: There are almost 2 million charitable bequesters and $216 BILLION in legacy revenue out there – and more to come!

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So, who are these donors? Where is the money coming from? What does it mean to legacy marketers?

Those are exactly the questions we asked when creating the new 2019 State of the Legacy Nation.  A lot has changed since our last legacy research paper was released in 2014. Our new research takes a deep dive into today’s Canadian legacy giving market, and forecasts the next 5 years to come.

We think you’ll be surprised by what you find – we certainly were!

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Whether you’re ready to take your direct mail program to the next level, dive into the world of digital direct response, or launch the legacy giving program of your dreams, Good Works is here to help you.