How to talk to different generations about bequests
Life was easier back then… When my fellow Good Workers and I began our journey into marketing legacy giving to annual donors
donor loyalty
Life was easier back then… When my fellow Good Workers and I began our journey into marketing legacy giving to annual donors
Raindrops on the roof…my favourite sound of summer. As I write this blog, I have two more days until my July summer
There have been several reports circulating over the last few months looking at charitable giving in Canada. These reports do a deep
It’s an almost mythical number that comes up in team meetings and budget discussions: donor Lifetime Value. When mentioned, heads nod. Everyone
You just released a killer appeal into the donor universe and you know it’s going to yield big results. The donations start
Donors are no longer interested in hearing corporate-speak: that is, your self-promotional, infomercial-sounding, advertising age slogans and jingles. It’s a sea change going on
In philanthropy today, it sometimes feels like everything is changing all at once. New tools and tactics present themselves every day. We’re
If you’re like me, just seeing the word unforgettable gets the Nat King Cole tune rolling in your head. If you’ve not
Charities and non-profits are finally taking notice that their existing donors hold HUGE potential for larger, more meaningful giving than they may
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