Direct Mail: Why Should You Invest?
All of us responsible for annual giving, or supporting clients who manage these programs, know that direct mail is more often than
All of us responsible for annual giving, or supporting clients who manage these programs, know that direct mail is more often than
Donor-centred communication is a key trait of excellent fundraising. The challenge for those of us who work in annual giving is to
“We want more monthly donors.” That’s a common request I hear from various charities across Canada. And it’s a great goal to
Are you old enough to remember watching Sesame Street on TV when you were a kid? Well, boys and girls, today’s blog
Unless you’ve been living on another planet for the last decade or so, you’re no doubt aware that legacy giving (also known
It’s hard to believe that the Nonprofit Storytelling Conference was just two weeks ago, because it kind of feels like two months.
I know, I know – it’s only September. You have loads of time before #GivingTuesday and you have a ton on your
Donors are no longer interested in hearing corporate-speak: that is, your self-promotional, infomercial-sounding, advertising age slogans and jingles. It’s a sea change going on
I’ve said for years that fundraising is never democratic – and it isn’t. Let me share a little story to illustrate… Many
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