DM 101: How To Plan A Direct Mail Campaign (Part 1 of 3)

June 23, 2016

Let’s face it – there are a lot of moving parts when you plan a direct mail campaign.  It’s easy to become overwhelmed and bogged down in a maze of details and to-do lists.  In this 3-part series, I’ll break down how to plan, create, and evaluate your mail campaigns so you can successfully navigate your […]

Direct Mail in 2016: A Check In

June 8, 2016

Back in January, I wrote about the state of direct mail in 2015, and what charities should watch for and expect in direct mail in 2016. Six months into the year, it’s time for a check-in. The Analysis In 2015, we were faced with a lot of external factors that didn’t have a huge impact […]

Simple Lettershop Secrets For Seamless Direct Mail

May 31, 2016

You’ve created a Direct Mail plan and gotten the budget approved. You’ve harassed your data guy, the graphic designer, and the print supplier.  Now, you can finally send everything off to the lettershop and wait for the responses and donations to roll in. Right? Maybe, maybe not. Before you sit back and breathe a sigh […]

5 Easy Ways To Get Multi-Channel Working For You

May 10, 2016

May is the month we’ve all been patiently waiting for. We’ve endured the April showers and we’re more than ready to welcome in the warmer weather. Around this time every year, we’re sitting down with clients and poring over results. For many, the fiscal year in only a couple of months in, but for all, […]

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How To Pick Your Perfect Signatory

May 2, 2016

I’m amazed at the number of organizations I talk to who have only ever sent out appeals signed by their Executive Director or CEO. And, when I question why that’s being done, they’re not really sure. It’s just always the way it’s been done, so they continue to do it. Usually, they haven’t really thought through […]

The First 5 Steps of a Successful Fundraising Plan

March 21, 2016

So you’re asking yourself: I need a fundraising plan. Where do I start? Research has shown that organizations with a fundraising plan raise more money than organizations that don’t have a fundraising plan, so I applaud you for recognizing the need to have one. It can feel a little overwhelming, and it’s difficult to know […]

The Truth About Restricted Revenue In Direct Mail

February 22, 2016

When you think about your direct mail program, I’m willing to bet that unrestricted revenue is a huge consideration. Would you agree? Of course we know that logically, before any non-profit organization or charity can start raising money, they need to employ skilled staff and provide a roof over their heads. The building houses the […]

Who Are Your Best Planned Giving Prospects?

February 3, 2016

Why do we things the way we do? It’s a question we sometimes forget to ask ourselves, but it’s an important one.  In this series, we’ll be asking a fundraising question that might seem simple, and looking to a Good Worker and a guest for their thoughts. There are no right answers here, but we hope […]

Direct Mail in 2016: What To Watch For

January 12, 2016

HAPPY NEW YEAR! Now, let’s get down to business. Before we dive in headfirst into this year, I wanted to look back at the last 365 days in fundraising. I think we can all agree that it was an odd one when it comes to direct mail results. From the Good Works perspective, 2015 was […]

Rekindling organizational passion through your case for support

October 1, 2015

I’ve been spending a lot of time thinking about how easy it is to lose sight of the things we’re passionate about when we’re stuck in the endless cycle of day-to-day activities. I don’t know about you, but it feels like I’m rushing from one item on my to-do list to another, with barely enough […]