The Science of Stories (Nonprofit Storytelling Conference 2016 Session)

November 22, 2016

I recently had the wonderful opportunity to speak at the Nonprofit Storytelling Conference in Chicago. I go to a LOT of conferences, and this one is a special favourite of mine. The speakers are amazing and passionate, the tracks have so much real-world practical use – it’s a whole conference that really gets to the core of what we fundraisers do best! I left feeling totally inspired and energized.

But if you missed it, never fear – you can find my whole session, speaking notes included, below!

My session took a deep dive into the neuroscience and psychology of storytelling, and how it affects the human brain. We talked about the emotional brain and the vital role it plays in make decisions for us. And, we explored how fundraisers can leverage this valuable information to help donors make incredible gifts.


This post was written by Leah Eustace, ACFRE, former Principal and Chief Idea Goddess at Good Works. 

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