Tools and Resources from AFP Techknow

June 8, 2012

I’m just back from the inaugural AFP TechKnow Conference, which took place earlier this week in Orlando.  It was a jam-packed few days and I’m still processing all the information I took in.

Over the two days of the conference, speakers referred to many tools and websites that could be used for reference, analytics and measurement. As well, a few of us were storifying sessions, and many speakers posted their handouts to Slideshare or the Techknow website. I thought it would be worth pulling all those great references together into one place.

Without further ado, here’s my list (please feel free to add the ones I’ve missed by submitting a comment):

Twitter Tools

  • Twitterholic: Tracks the most popular users of Twitter. Great for finding influencers.
  • RetweetRank:  Measure and track your retweets on Twitter. (I’m in the 99th percentile in terms of retweeting…. Cool!)
  • Timely:  Helps you schedule your tweets for maximum impact.
  •  Twitalyzer: Twitalyzer provides robust benchmark reporting, ranking Twitter users ten different ways. For example, my followers are estimated to be 71% male and 29% female. Interesting…
  • mentionmap.com: Creates a map of your mentions. Each user is connected to the people and hashtags they mentioned the most in recent tweets.  You can click on a node to explore its neighborhood.
  • TwitterCounter: Gives you an overview of your Twitter stats.
  • Twitterfeed: A tool to feed your blog to Twitter.
  • Pagelever: Facebook analytics.
  • Facebook insights: The analytics tool built into Facebook.

Facebook Tools

  • RSSGraffiti: A Facebook app that reads your feeds and writes on your walls.
  • EdgeRank Checker: A free tool to check your Facebook Page’s EdgeRank (or exposure within Facebook).
  • Quantcast: A website to help you better understand, find, buy and sell targeted audiences in real time. Great overall web traffic stats as well.

Other Tools

  • Pixelpipe: Publishes media to the online service of your choice.
  • Google Analytics:  Google Analytics lets you measure your marketing ROI as well as track your Flash, video, and social networking sites and applications.
  • YouTube insights: A self-service analytics and reporting tool that enables anyone with a YouTube account to view detailed statistics about the audience for the videos that they upload to the site.
  • OpenSite Explorer: Helps you perform competitive website research. You can explore backlinks, anchor text and more for free.
  • LetterMe Later: Schedule email to be sent later.
  • Bit.ly: Offers URL redirection service with real-time link tracking.
  • Radian6: Social media monitoring tools, social media engagement software and social CRM and marketing.
  • Hootsuite: A social media dashboard.
  • RJMetrics: E-commerce and business analytics.
  • Visual.ly: Create infographics.
  • Klout: Discover your influence and compare with others you may know.
  • Rapportive: Shows you everything about your contacts right inside your inbox.

Storify Stories:

Presentations on Slideshare:

Red Cross Social media policies:

Link to Josh Hirsch’s (@PBFSA) YouTube play list of all the sessions he recorded:

What other tools and resources did you hear about?


This post was written by Leah Eustace, ACFRE, former Principal and Chief Idea Goddess at Good Works. 

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