How To Analyze Your Direct Mail Performance in 2021
So, how did your direct mail program do this year? That’s the question that’s on every mail fundraiser’s mind as we head
Charlotte Field
So, how did your direct mail program do this year? That’s the question that’s on every mail fundraiser’s mind as we head
What single, magical tool can help you generate revenue, deepen donor loyalty, uncover donor interests, upgrade giving, AND find new leads? You
Building a digital program is kind of like baking a macaron: you need the right ingredients, combined in the right way, or
For many charities, COVID-19 has impacted not just on revenue overall, but the mix of channels that drive it. As uncertainty around
As you’re no doubt experiencing, COVID-19 is impacting fundraising at every level – and legacy giving is no exception. But the impact
Year-end emails: they’re probably sitting on your to-do list right now. Maybe they’ve been there a couple of weeks, being put off
Imagine you’ve just made your first gift to a charity. You’re feeling pretty excited about it all! It’s a cause that you’ve
Context As part of a larger strategy to leverage donors into higher orders of giving, Kids Help Phone began testing leadership direct
The world of email marketing has never been more competitive – and inboxes have never been more cluttered. It’s getting harder to
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