Charlotte Field, Author at Good Works

28 results

For many of us fundraisers, we’re not far off that magical time of the year: planning season. The time of year when

So, how did your direct mail program do this year? That’s the question that’s on every mail fundraiser’s mind as we head

What single, magical tool can help you generate revenue, deepen donor loyalty, uncover donor interests, upgrade giving, AND find new leads? You

Building a digital program is kind of like baking a macaron: you need the right ingredients, combined in the right way, or

For many charities, COVID-19 has impacted not just on revenue overall, but the mix of channels that drive it. As uncertainty around

As you’re no doubt experiencing, COVID-19 is impacting fundraising at every level – and legacy giving is no exception. But the impact

Year-end emails: they’re probably sitting on your to-do list right now. Maybe they’ve been there a couple of weeks, being put off

Imagine you’ve just made your first gift to a charity. You’re feeling pretty excited about it all! It’s a cause that you’ve

Context As part of a larger strategy to leverage donors into higher orders of giving, Kids Help Phone began testing leadership direct

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