The Silver Linings of Email Unsubscribes
Few things inspire fear in the heart of an email fundraiser like an unsubscribe. After all, you worked so hard to gain
Few things inspire fear in the heart of an email fundraiser like an unsubscribe. After all, you worked so hard to gain
You want to give your subscribers an awesome experience as a part of your email list. You want to send them super
Writing is vital to fundraising. Direct mail, thank you letters, emails, social posting, brochures, event invites – you name it, it needs
Websites are a sticking point for many charities. They’re typically housed in one department or another, requiring a lot of collaboration to
It’s just not enough anymore to send a piece of direct mail and hope for the best. We’re living in the digital
As fundraisers, we’re working months ahead. We write Christmas letters in June. Mother’s Day appeals get drafted in November. We have spring
A case for support might be one of the most in-depth, and earliest, touches a prospect has with your charity. Are you
You can write the most emotional letter, grateful thanks, or snappy email in the entire world – but it can all be
Thank you letters are a funny thing. Everyone knows they’re a golden opportunity for building loyalty and making donors feel warm and
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