Legacy Lessons For The Under-50 Set
I’ve been immersed in the world of charitable bequests since my fellow Good Workers and I conducted our first donor poll on
I’ve been immersed in the world of charitable bequests since my fellow Good Workers and I conducted our first donor poll on
Let’s now move from last time’s explanation of what primary emotions are, and why they’re so important – to a brief show
Many (if not most) of us who write fundraising communications materials obsess about WHAT we’re going to say. We want our content
I’m sure you remember grade four art class like I do. As kids, we were taught that the thousands of colours, shades
Back when I first got involved in direct response fundraising in 1989, there were two common practices that we often used in
Sometimes, like getting to know strangers on airplanes, I let slip that I’ve written a couple of books. This often leads to
I’ve talked to hundreds of fundraisers about legacy giving over the years. As a rule, we know that there’s lots of money
Over the past twenty years, I’ve probably been to as many fundraising conferences as anybody. But, on May 11, I went to
I’ve invested myself in the world of legacy giving for some fifteen years now. Over those years, one simple truth has become
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