The Heath brothers have proven us all wrong in ‘Switch’. In a highly entertaining and story-filled book, the Heaths have used solid science to give us the recipe for changing behaviour in others. Those others could be our partners, our kids, our employees – and of course our donors!
This is a fascinating, funny and hopeful book. It’s a must read for anyone in the charitable sector who is trying to persuade anyone to do anything. Read it. Laugh. And learn!