I had the honour today of presenting a session on Facebook and Twitter for nonprofits to more than 70 people. The luncheon was put on by the AFP Ottawa Chapter and was very hands on. Together, we explored Facebook best practices, signed folks up for twitter, and talked about how powerful these tools can be for engaging supporters and building community.
You can find a copy of my slides on slideshare.
The following resources might also be useful:
- Worksheet: Listening with Social Media for Nonprofits (created by Chad Norman and Danielle Brigida);
- Tools for Alignment: Your Organization’s 2011 Editorial Calendar (created by Holly Minch and Heath Wickline);
- Katie Paine’s Social Media Measurement Checklist; and
- Trying to sell the idea of social media to others at your organization? Try some of these cool infographics.
If you want to find out what the social media benchmarks are, here’s what to read:
- The Online Giving Study: A Call to Reinvent Donor Relationships (by Network for Good and Truesense Marketing) … you can also sign up for Network for Good’s quarterly insights here;
- 2011 eNonprofit Benchmarks Study (by M&R Strategic Services and NTEN); and
- Nonprofit Social Network Benchmark Report 2011 (by NTEN, Common Knowledge and Blackbaud).
Have comments or questions? Know of other great resources? Let us know!
P.S. The twitter feed for the session (#afpott) shows exactly why I love twitter: welcomes from far and wide, offers of help, questions being answered… You can check it out here (there are even a few photos!).
This post was written by Leah Eustace, ACFRE, former Principal and Chief Idea Goddess at Good Works.