Quality Over Quantity: How To Crush Your Acquisition Costs
While donor retention is a key component to a successful annual giving program, there will always be donors who simply cannot renew
While donor retention is a key component to a successful annual giving program, there will always be donors who simply cannot renew
I saw lots of fun end-of-year, and end-of-decade, lists going around near the end of 2019, but I never saw a list
Maintenance is part of our daily lives whether we like it or not. Visiting the dentist twice a year, regular oil changes
When I was a kid, my mother had a favourite saying that she’d pull out and use on us every once in
Testing, Testing, 1, 2, 3… Are your direct mail response rates a little soft? Is your acquisition program not bringing you the
As fundraisers, we all know that the first signs of the holiday season mean it’s time to dive into planning meetings, campaign
I’m a fundraising consultant. And, as a fundraising consultant, I’m involved in bidding on a lot of RFPs in the course of
Imagine you’ve just made your first gift to a charity. You’re feeling pretty excited about it all! It’s a cause that you’ve
Planning a good direct mail appeal has many components – strategy, data, creative, artwork, suppliers, and timelines, just to name a few. With
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