Lookalike Audiences: Dead or Just Misunderstood?
Have you recently run a Facebook campaign using a lookalike audience? Did it make you doubt whether or not they’re effective? No
strategy
Have you recently run a Facebook campaign using a lookalike audience? Did it make you doubt whether or not they’re effective? No
It may surprise you, but there are professionals in the charitable sector who think using a storytelling approach in fundraising is a
When we set about to bake our direct mail fundraising cake, it is easy to get excited about some of the higher-profile
It’s a universal rule in fundraising. One of the first things you might learn when you take a fundraising course or start
Here’s a fact you’ve probably never considered before: we human beings are the only species on earth that lives with the knowledge
If you stop and think about it for a minute, you can break pretty much all kinds of charitable giving into two
If you have a digital strategy to reach your donors, growing your email list is likely a priority for you. After all,
I started doing direct mail fundraising work in 1989 – that’s 30 years ago. While most of what makes direct mail
To run integrated campaigns, we need to communicate across channels and break down silos. These are increasingly common requests we hear from
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