Can you start a mid-level program?
3 Key Indicators Of Mid-Level Giving Success

March 8, 2017

One of the first things we like to do with a new client is take them through a donor pyramid building exercise.  We talk about starting with a solid base of single-gift donors who will support your organization year over year. From there, we develop strategies to grow the pyramid vertically, by converting donors to […]

Teeny Tiny Type, And Why It Hurts Your Fundraising

February 6, 2017

I was on a flight home to Ottawa last week. I’d had a long day of meetings, so decided to delve into the travel magazines that I’d brought along. Have I mentioned how much I love to travel? My secret indulgence is subscriptions to all of the best travel magazines. I sat back, ordered a […]

Canadian fundraising benchmarks will kick no-profits into high-gear.
Canadian Fundraising Benchmarks or Bust

December 7, 2016

It’s a sad fact here in Canada that we don’t have much in the way of fundraising benchmarks. We’re often forced to turn to reports out of the United States to get some idea of how our direct marketing programs are performing. Consulting firms like Good Works are able to compile their client data to […]

Your brain lights up like a light bulb when you tell it a story.
The Science of Stories (Nonprofit Storytelling Conference 2016 Session)

November 22, 2016

I recently had the wonderful opportunity to speak at the Nonprofit Storytelling Conference in Chicago. I go to a LOT of conferences, and this one is a special favourite of mine. The speakers are amazing and passionate, the tracks have so much real-world practical use – it’s a whole conference that really gets to the […]

2016 Fundraising Challenges: 4 Ways You Can Respond Today

November 8, 2016

The wildfires in Fort McMurray and the threat of strike action by Canada Post this past spring caused a near-perfect storm, wreaking havoc on Canadian non-profits, particularly those who are solely or predominantly focused on direct mail. Conversely, the organizations using a multichannel fundraising approach seem to have fared a little better. Why? Because even […]

The Most Valuable Email In My Inbox

October 19, 2016

Like you, I get a lot of email. Like, a lot. So much that a few years ago I started unsubscribing to many of the e-newsletters and blogs I’d been receiving. I just didn’t have time to read them all. So, which ones did I keep? I kept a few of the fundraising-related ones (namely […]

What Makes A Successful Direct Mail Reply Coupon

October 5, 2016

The business reply coupon (BRC) is that little (or sometimes half- or even or full-page) charitable donation slip that a generous donor sends back with their hard-earned cash to your organization to make a gift. It exists simply for the donor to return their gift to you in the most elegant way possible. Your BRC needs […]

How To Get Your Direct Mail Envelope Opened

August 31, 2016

Many fundraisers spend entirely too much time on their direct mail letters. Is the signatory a good storyteller? Is the ask strong enough? The subject compelling? I’m guilty of this as well. But, in reality, nothing much matters if the donor (or prospective donor) never opens your envelope! Today’s post is all about how best […]

Are You Stuck In A Special Events Black Hole?

July 12, 2016

Events are an important part of any diversified fundraising program. They present an opportunity for people to come out and publicly support a cause they are passionate about, offer a great opportunity to thank and steward donors and prospective donors. When executed well, events can also play a significant role in raising the profile and […]