How To Improve Your Donor Upgradation Strategy
As we enter the final quarter of 2018, many of us fundraisers are focussed on our year-end fundraising campaign. Rightfully so. With
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Lifetime Value – the Only Metric You Need!
It’s an almost mythical number that comes up in team meetings and budget discussions: donor Lifetime Value. When mentioned, heads nod. Everyone
The 5 Handiest Free Tools for Fundraisers
The to-do list of a fundraiser never ends – and our budgets don’t always quite line up with all the tasks we
Data Mining For Gold: How To Reactivate Long-Lapsed Donors
Lapsed donors are often thought of as a ball and chain, weighing down an otherwise perfectly good donor file. But actually, the
5 Fundraising KPIs to Track for your Digital Program
Late last year, we launched the State of the Canadian Web Nation Report and one particular finding keeps on coming up again
How Do You Measure Up?
In a world where we’re all often guilty of comparing ourselves to colleagues, friends and even neighbours, one valuable metric that you
It’s all about the data!
Although many of us may have started the year in a bit of a stupor from all of the good food and
What exactly is the best way to convert online leads?
I’m an information gatherer. I like to read, and think, and mull. I like to be over-informed. That’s why I like to
Prospecting for bequest donors
I’m going to let you in on a little secret. Over the years, we’ve had clients who’ve paid tens of thousands of
