Client Case Study: Matching Gift Testing with Royal Victoria Regional Health Centre
The Royal Victoria Regional Health Centre (RVH) is located in Barrie, Ontario. RVH provides care for more than 450,000 residents who call
The Royal Victoria Regional Health Centre (RVH) is located in Barrie, Ontario. RVH provides care for more than 450,000 residents who call
Maybe you are new to the direct mail production management game. Perhaps you’ve relied on a third party to manage your production
All of us responsible for annual giving, or supporting clients who manage these programs, know that direct mail is more often than
I work at a fundraising agency that does all types of direct response fundraising with Canadian charities. Here at Good Works, we
(And what you can do to have the force be with you!) In a perfect world, the planets would be in constant
In the age of web-based information such as blogs, Facebook and Twitter, there is still something to be said for the printed
One of the first things I talk about with clients is the stories they have to tell. I ask them to think
Have you ever had your direct mail copy hijacked by your board, volunteers, or communications department? Are you new to fundraising, and
Direct mail and the seemingly innocent outer envelope. Who knew the combination of the two could elicit such conversation and discussion! “What
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