The Research Lab
Imagine planning your next fundraising campaign actually KNOWING what your donors want.
What’s going to inspire them? What’s going to trigger them to give? If you knew all that before you started, don’t you think you’d raise more money?
Good Works research can pull back the curtain on what makes your donors tick – and it’s all here to download, free of charge, whenever you need it.
Like what you see?
Our Research
2023 Direct Mail Benchmarks
We are pleased to share the 2023 edition of the Canadian Direct Mail Benchmarks Report. Our sharp team of Good Workers have poured over the
2022 Direct Mail Benchmarks
So, why is the 2022 Direct Mail Benchmarks Report worth the read for a busy fundraiser like yourself? First of all, you’ll get the inside
Changing Tides: The Evolution of Giving Behaviour in Canada
Giving behaviour is evolving. Giving channels are shifting. Donor needs are expanding. If you want to ride the changing tide of fundraising in Canada, this
2021 Direct Mail Benchmarks
How does your Direct Mail program measure up? For the third time, we’re sharing Canada’s Direct Mail benchmarks. This report gives you a fast and
Is Annual Giving Immune To COVID-19?
Be Prepared For The Months Ahead Inside this concise but super-helpful report, you’ll find: How many Canadians were giving to charity immediately before the pandemic
Direct Mail Benchmarks
Your Direct Mail Program’s Annual Check-up This report gives you a fast and easy way to do a check-up on your direct mail program’s performance.
We’d love to talk to you!
Work With Us
Whether you’re ready to take your direct mail program to the next level, dive into the world of digital direct response, or launch the legacy giving program of your dreams, Good Works is here to help you.
Why Do We Do Research?
Good Works has been a leader in Canadian direct response and legacy market research for decades. We’ve used donor polls and focus groups to reveal the donor expectations and preferences that help you do great fundraising.
The research results you get from Good Works may be on all sorts of subjects, from direct mail giving to stewardship to gifts in wills. But there’s one thing you can always expect from us: our research results are always something you can actually use to improve your program.
At the end of the day, your relationship with your donors is much like your relationship with your spouse, your kids or your friends. If you really want to connect, you’ve got to be willing to listen. Seen through our eyes, best practice market research is simply that: attentive listening to the people who matter most to you – your donors.
Listen well. Connect more meaningfully. Raise more money.
That’s how it works.