2024 Direct Mail Benchmarks
What’s new in Direct Mail Benchmarks 2024, you ask? Well, along with the benchmarks you rely on and the analysis to understand
8 results
State of the Legacy Nation 2023
The State of the Legacy Nation is back! It’s been 4 years, one pandemic, and a whole lot of global change since
2023 Direct Mail Benchmarks
We are pleased to share the 2023 edition of the Canadian Direct Mail Benchmarks Report. Our sharp team of Good Workers have
2022 Direct Mail Benchmarks
So, why is the 2022 Direct Mail Benchmarks Report worth the read for a busy fundraiser like yourself? First of all, you’ll
Changing Tides: The Evolution of Giving Behaviour in Canada
Giving behaviour is evolving. Giving channels are shifting. Donor needs are expanding. If you want to ride the changing tide of fundraising
State Of The Legacy Nation
So, who are these donors? Where is the money coming from? What does it mean to legacy marketers? Those are exactly the
You Can’t Take it With You: The Art and Science of Legacy Fundraising
Dive deep into the art and science of legacy fundraising in You Can’t Take it With You: The Art and Science of
Artful Persuasion: 32 Tips for Legacy writing
You Can Harness The Power of Persuasion Lots of fundraisers create legacy marketing campaigns that are designed to identify bequests that donors
